Ipsos Global Trends

trust

Retailers selling goods and services – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Retailers selling goods and services

Retailers selling goods and services – trust personal information used correctly

Supermarkets – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Supermarkets

 Supermarkets – trust personal information used correctly

National government – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Your national government

 National government – trust personal information used correctly

Foreign government – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Foreign governments

Foreign government – trust personal information used correctly

Telecommunications companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Telecommunications companies

Telecommunications companies – trust personal information used correctly

Shipping or delivery companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Shipping/delivery companies

Shipping or delivery companies – trust personal information used correctly

Credit card companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Credit card companies

Credit card companies – trust personal information used correctly

Broadband and cable service suppliers – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Broadband and cable service suppliers

Broadband and cable service suppliers – trust personal information used correctly

Social media sites – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Social media sites

Social media sites – trust personal information used correctly

Private healthcare – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Private sector healthcare providers

Private healthcare – trust personal information used correctly

Public healthcare – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Public sector healthcare providers

 Public healthcare – trust personal information used correctly

Pharmaceutical companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Pharmaceutical companies

Pharmaceutical companies – trust personal information used correctly

Banks – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Banks

 Banks – trust personal information used correctly

Insurance companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Insurance companies

Insurance companies – trust personal information used correctly

Trusting recommendations from family and friends

To what extent do you agree or disagree with the following statements about making recommendations for products or services?

I only trust recommendations from people I know Trusting recommendations from family and friends

Trusting online recommendations on known sites or apps

To what extent do you agree or disagree with the following statements about making recommendations for products or services?

I trust online recommendations if they’re from a well-known site / appTrusting online recommendations on known sites or apps

Trust in familiar brand

To what extent do you agree or disagree with these statements?

I am more likely to trust a new product if it’s made by a brand I already know

Trust in familiar brand

Brand trust becoming more important

To what extent do you agree or disagree with these statements?

In a world of so much choice, brands I trust are more important to me than ever

Brand trust becoming more important

Retailers – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Retailers selling goods and services

Retailers – trust to treat fairly

Supermarkets – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Supermarkets

 

Supermarkets - trust to treat fairly

Own government – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Your national government

Own government - trust to treat fairly

Foreign governments – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Foreign governments

Foreign governments - trust to treat fairly

Telecommunications companies – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Telecommunications companiesTelecommunications companies - trust to treat fairly

Shipping / delivery companies – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Shipping/delivery companies

Shipping / delivery companies - trust to treat fairly

Credit card companies – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Credit card companies

Credit card companies - trust to treat fairly

Broadband suppliers – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Broadband and cable service suppliers

 Broadband suppliers - trust to treat fairly

Social media sites – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Social media sites

Social media sites - trust to treat fairly

Private healthcare – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Private sector healthcare providers

Private healthcare - trust to treat fairly

Public healthcare – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Public sector healthcare providers

Public healthcare - trust to treat fairly

Pharmaceutical companies – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Pharmaceutical companies

Pharmaceutical companies - trust to treat fairly

Banks – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Banks

Banks - trust to treat fairly

Insurance companies – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Insurance companies

Insurance companies - trust to treat fairly

crisis of the elites feature image

The Crisis of the Elites

The rise of populism has become a global obsession in the last year, driven by the major upsets in Brexit and Donald Trump’s Presidential election victory, but with echoes in many other countries throughout the world.

Principles of uncertainty – the public and environmental scientists

Scientists tend to enjoy high levels of public trust, but on the environment, the global public is finely split – 47% agree that “even the scientists don’t really know what they are talking about on environmental issues”, and 44% disagree.

Brands in the Age of Mistrust

One of our key trends this year is the Search for Simplicity and Control – and this is where, in a confusing and complex world, brands remain vital for consumers.

Health – empowered and knowledgeable

Humanity is healthier than ever – and more able to control and choose its treatments than ever before.

Trust in businesses

To what extent, if at all, do you agree with the following statements:

I have a high level of trust in businesses in general

Trust in businesses

Trust in business leaders

To what extent, if at all, do you agree with the following statements:

I trust business leaders to tell the truth

Trust in business leaders

Trust in businesses for employee welfare

To what extent, if at all, do you agree with the following statements:

I trust businesses to treat their employees well

Trust in businesses for employee welfare

Trust in businesses to communicate fairly

To what extent, if at all, do you agree with the following statements:

I trust businesses to communicate frequently and honestly on the state of their company

Trust in businesses to communicate fairly

Trust in businesses to improve community

To what extent, if at all, do you agree with the following statements:

I trust businesses to improve the economic and social conditions of my community

Trust in businesses to improve community

Trust in businesses to produce economy growth

To what extent, if at all, do you agree with the following statements:

I trust businesses to produce economic growth in my country

Trust in businesses to produce economy growth

Trust in businesses to deliver on standards

To what extent, if at all, do you agree with the following statements:

I trust businesses to deliver the standard of products and services they promise

Trust in businesses to deliver on standards

Trust in businesses to protect environment

To what extent, if at all, do you agree with the following statements:

I trust businesses to care for the environment

Trust in businesses to protect environment

Trust in businesses to innovate

To what extent, if at all, do you agree with the following statements:

I trust businesses to drive innovation and produce new products, services and/or ideas

Trust in businesses to innovate