Before exploring key trends from our research, it’s worth reminding ourselves of the underlying demographic, economic and social changes that provide the backdrop to this report.
Please read this pair of statements and decide which comes closest to your own opinion.
a) I am happy sharing information about my interests and past activities online so that I get personalised services and relevant recommendations even if it means organisations knowing more about me
b) I would rather keep my interests and past activities online private even if it means I do not get personalised services and relevant recommendations
With 93% of connected citizens globally using the internet every day (more than the 72% that watch conventional television daily), online advertising is becoming more and more important to brands.
Half the people on the planet now say they couldn’t live without their smartphone (54%).
Would you be willing to give up some of your privacy to simplify your life?
Health and healthcare is on the cusp of a seismic shift. In less than two years your Fitbit may be replaced by a patch, much like a sticker, tracking your health metrics.
“Most of the threats we face come from the progress we’ve made in science and technology. We are not going to stop making progress, or reverse it, so we must recognise the dangers and control them. I’m an optimist, and I believe we can.” – Stephen Hawking, 2016
Please indicate how acceptable or not you would find it if the government in [country] was allowed to do the following things to deal with a real and immediate threat of a terrorist attack without their/your consent?
Please give your answer on a scale of 0-10 where 0 means it is completely unacceptable and 10 means it is completely acceptable…
Monitor anyone’s internet activity?