Ipsos Global Trends

social media

Concern of companies using personal social media information

To what extent do you agree or disagree with these statements?

I worry that companies can access my posts on social networking sites (such as Facebook or Twitter) or information about goods and services I have purchased (such as what I bought, where, when and for how much)

Concern of companies using personal social media information

Social media sites – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Social media sites

Social media sites – trust personal information used correctly

Social media sites used recently

Which of the following social media sites, if any, have you accessed in the last month?

Social media sites used recently

Technology makes it harder to switch off

To what extent do you agree or disagree with the following statements?

Technology means that I find it harder to ‘switch off’

Technology makes it harder to switch off

Social networking websites – frequency of use

How frequently do you do the following things…?

Visit social networking websites (Facebook, Twitter, Pinterest, etc.)?

Social networking websites - frequency of use

Posting on social networking websites – frequency

How frequently do you do the following things…?

Tweet / Post/ Update status on a social network site (e.g. Twitter, Facebook, Instagram, etc.)

Posting on social networking websites – frequency

Using the internet to get information or discuss issues

How frequently do you use social online media or online sources/sites to follow, get information about, discuss etc. public policy, social and/or political issues?

 Using the internet to get information or discuss issues

Social media sites – positive or negative recommendations

Have you positively or negatively recommended any of the following types of organisations in the last year?

Social media sites

Social media sites – positive or negative recommendations

Action from social media recommendations

To what extent do you agree or disagree with the following statements about making recommendations for products or services?

I have taken action based on a recommendation from my social media connections in the last month

Action from social media recommendations

Social media sites – good experience or major complaints

Thinking about your experiences using these sorts of organisations over the past year have you experienced anything particularly good that pleased you or had any major complaints or problems?

Social media sites

 Social media sites – good experience or major complaints

Social media sites – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Social media sites

Social media sites - advertising promise vs personal experience

Social media sites – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Social media sites

Social media sites - trust to treat fairly

Ads on social newsfeeds – like or dislike of ads

How much do you like or dislike these types of ads or communication you see while using the internet?

Ads in your social newsfeeds (e.g. Facebook, Twitter, Instagram, Wechat, Vkontakte etc.)

Ads on social newsfeeds – like or dislike of ads