Ipsos Global Trends

shopping

Retailers selling goods and services – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Retailers selling goods and services

Retailers selling goods and services – trust personal information used correctly

Supermarkets – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Supermarkets

 Supermarkets – trust personal information used correctly

Recent purchases using a device

And during the last 3 months, have you purchased a product using…?

Recent purchases using a device

Factors influencing online purchases

Thinking about the last time you purchased a product from a website, which factors below influenced your decision to make the purchase.Factors influencing online purchases

 

Better shopping deals online or in store

Please tell me how much you agree or disagree with the following statements:

I can find better deals shopping online than shopping in traditional stores

Better shopping deals online or in store

Ease of shopping online or in store

Please tell me how much you agree or disagree with the following statements:

I find shopping online more difficult than shopping in traditional stores

Ease of shopping online or in store

Checking product in store before online purchase

Please tell me how much you agree or disagree with the following statements:

Before making a purchase online of a product I saw on a website, I usually visit a store first to see the product in personChecking product in store before online purchase

 

Purchasing decisions made using online reviews

Please tell me how much you agree or disagree with the following statements:

I look up online reviews about a product before I decide whether or not to buy it

Purchasing decisions made using online reviews

Retailers providing suggestions using personal data

Please tell me how much you agree or disagree with the following statements:

I like it when online retailers suggest products based on my shopping history and what’s in my cart

Retailers providing suggestions using personal data

Preference for online stores who specialise in product

Please tell me how much you agree or disagree with the following statements:

I prefer online stores that specialize in one type of product

Preference for online stores who specialise in product

Likelihood of trying new products online than in store

Please tell me how much you agree or disagree with the following statements:

I’m more likely to try new products and brands when I shop online than when I’m in a store

Likelihood of trying new products online than in store

Online product information providing assurances

Please tell me how much you agree or disagree with the following statements:

The images and descriptions of products sold online make me feel comfortable I’m buying the right product

Online product information providing assurances

Availability of more products online than in store

Please tell me how much you agree or disagree with the following statements:

I would like to see different products online than are available in the store

Availability of more products online than in store

Customising search for products online

Please tell me how much you agree or disagree with the following statements:

I’d like to be able to customise the way I search for products at a shopping website

Customising search for products online

Retailers providing mobile payments

To what extent do you agree or disagree with the following statements?

I know which shops and retailers will accept contactless payments using a mobile phone

Retailers providing mobile payments

Brands and purchasing

Which of the following things, if any, have you personally done in the last year?

Brands and purchasing

Retailers – positive or negative recommendations

Have you positively or negatively recommended any of the following types of organisations in the last year?

Retailers selling goods and services

 Retailers – positive or negative recommendations

Supermarkets – positive or negative recommendations

Have you positively or negatively recommended any of the following types of organisations in the last year?

Supermarkets

Supermarkets – positive or negative recommendations

Packaging – willing to pay extra for

Thinking now about packaging on things you buy, I’d pay extra for packaging that:

Packaging - willing to pay extra for

Willingness to spend extra on appealing brand image

To what extent do you agree or disagree with these statements?

I am generally willing to spend extra for a brand with an image that appeals to me

Willingness to spend extra on appealing brand image

Buying branded products

To what extent do you agree or disagree with these statements?

When I shop I always try to buy branded products

 Buying branded products

Variety of consumer choices

To what extent do you agree or disagree with these statements?

I often feel overwhelmed by all the choices I have as a consumer

Variety of consumer choices

Willingness to spend extra on local produce

To what extent do you agree or disagree with these statements?

I am generally willing to spend extra for a product that is produced locally

Willingness to spend extra on local produce

Choosing between brands

To what extent do you agree or disagree with these statements?

If I had to choose between two otherwise equal products, I would buy the one I thought was a better brand

 Choosing between brands

Brands bringing meaning

To what extent do you agree or disagree with these statements?

Brands bring meaning to products

Brands bringing meaning

Brands reflecting personal values

To what extent do you agree or disagree with these statements?

I tend to buy brands that reflect my personal values

Brands reflecting personal values

Attention to costs of brands

To what extent do you agree or disagree with these statements?

I pay attention to the brand of a product only if I’m ready to spend a lot of money on it

 Attention to costs of brands

Differences in brand quality

To what extent do you agree or disagree with these statements?

For the same types of product, private-label/store brands and manufacturer brands don’t differ in quality

Differences in brand quality

Effect of branding on prices

To what extent do you agree or disagree with these statements?

Branding is just an excuse to charge more money

Effect of branding on prices

Company or expert choosing products

To what extent do you agree or disagree with these statements?

I would rather have a company or expert choose product and service options for me rather than make the decisions myself

Company or expert choosing products

Buying products to feel safe

To what extent do you agree or disagree with these statements?

I make it a priority to buy products and services that make me feel safer

Buying products to feel safe

Reviews informing purchases

To what extent do you agree or disagree with these statements?

If a product or service gets a lot of good reviews, I will try it

Reviews informing purchases

Researching unknown brands

To what extent do you agree or disagree with these statements?

If it’s a brand I don’t know very well, I’ll look at their website before I purchase

Researching unknown brands

Reading reviews to support purchasing decision

To what extent do you agree or disagree with these statements?

If I don’t feel confident making a purchase decision I will look at online reviews

Buying highest quality within personal budget

To what extent do you agree or disagree with these statements?

I always buy the best quality I can afford

Buying highest quality within personal budget

Search for new products

To what extent do you agree or disagree with these statements?

I am always on the lookout for new products to try

 Search for new products

Brand name influencing purchasing

For which of the following sorts of products and services do you look for brand names that you know to help you choose which to buy?

 Brand name influencing purchasing

Benefits of branded products

What are the key benefits of branded products/services?

 Benefits of branded products

Advertising promise vs personal experience – retailers

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Retailers selling goods and services

Advertising promise vs personal experience - retailers

Supermarkets – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Supermarkets

 Supermarkets - advertising promise vs personal experience

Retailers – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Retailers selling goods and services

Retailers – trust to treat fairly

Supermarkets – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Supermarkets

 

Supermarkets - trust to treat fairly

Important factors when choosing products

Which of the following, if any, are most important to you when choosing products or services? Please select all that applyImportant factors when choosing products

Just how much do sustainability and brand purpose matter?

Corporate responsibility is now a minimum requirement for any respectable business. But how much does it really matter to people?

Shopping Local – where is it going?

Where is your next meal coming from?

Brands in the Age of Mistrust

One of our key trends this year is the Search for Simplicity and Control – and this is where, in a confusing and complex world, brands remain vital for consumers.

Mobile payments taking off globally

Half the people on the planet now say they couldn’t live without their smartphone (54%).