Ipsos Global Trends

rights & values

Brands reflecting personal values

To what extent do you agree or disagree with these statements?

I tend to buy brands that reflect my personal values

Brands reflecting personal values

Me versus us: Is the world getting more or less liberal?

Is the liberal dream of societies open for trade with religious and sexual freedoms, the right to equality and personal autonomy now dead?

Trust in businesses for employee welfare

To what extent, if at all, do you agree with the following statements:

I trust businesses to treat their employees well

Trust in businesses for employee welfare

Freedom of speech

To what extent do you agree or disagree with the following statements?

My country increasingly is a place where I feel free to say what I really think

Freedom of speech

Community with same values

To what extent do you agree or disagree with the following statements?

I want to live in a community among people who share the same values / views as me.

Community with same values

Autonomy vs external authority

To what extent do you agree or disagree with the following statements?

I want to get more autonomy in my life, and depend less and less on any external authority

Autonomy vs external authority