Review-based Consumption
Authenticity is king
Authenticity is the retail and brand trend for the 2020s. Mass retail will need to acknowledge, build and embrace experiential spaces which bridge the digital-physical divide and give customers experiences
Good for me and good for we
Consumers today recognise that we all have a role to play in creating a world we want to live in – brands cannot afford to ignore the implications of the discerning consumption value. In the 2020s more than ever,
Starting the electric car journey
As electric car ownership grows, manufacturers must not fall into the trap of applying the old rules to this nascent category. Electric car ownership will have its own shape and identity. Now is the
Contradictory consumers: be careful what you promise
Consumers are fantastically contradictory creatures. Just look at the way they inform their purchase decisions. Two-thirds will try a product or service if it gets lots of good reviews, but almost as many (63%) worry that most online reviews