Global Trends 2020

Provenance Matters

Food ordering via Instagram

ChowNow and Instagram have teamed up to help local and independent businesses by adding food ordering buttons onto Instagram. With the new function they are hoping restaurants can survive in these difficult times.

Source: https://www.globenewswire.com/news-release/2020/04/15/2016613/0/en/Instagram-and-ChowNow-Team-Up-to-Power-Commission-Free-Food-Orders-on-Instagram-App.html 

Independent Shops and Producers are now delivering In London

Independent Shops and Producers are now delivering In London. From ethical butchers to dairy and a whole range of fruit and vegetables, a long list of independently run food producers and suppliers are delivering their fresh and crafted goods direct to the doorstep during the lockdown.

Source: https://thenudge.com/staying-in/independent-shops-producers-delivering-in-london/

Alibaba supports farmers

In February 2020, Alibaba opened up its Taobao Live platform and the Foodie Livestream channel for free to farmers, as part of the Rural Support Program, to help them cope with the challenges of the COVID-19 outbreak.

Source: https://www.alizila.com/taobao-live-keeps-china-produce-flowing-from-farm-to-table/

School rotating door entrance

Authenticity is king

Authenticity is the retail and brand trend for the 2020s. Mass retail will need to acknowledge, build and embrace experiential spaces which bridge the digital-physical divide and give customers experiences

Good for me and good for we

Consumers today recognise that we all have a role to play in creating a world we want to live in – brands cannot afford to ignore the implications of the discerning consumption value. In the 2020s more than ever,