Ipsos Global Trends

privacy

Willingness to provide personal information for personalised experience

To what extent do you agree or disagree with these statements?

I am comfortable providing information about myself to companies who are online in return for personalised services and products

Willingness to provide personal information for personalised experience

Willingness for companies to use personal information provided automatically

To what extent do you agree or disagree with these statements?

I don’t mind companies using information about me provided automatically when I go online such as my location and what I have been browsing online

Willingness for companies to use personal information provided automatically

Companies making profit from personal information

To what extent do you agree or disagree with these statements?

I don’t mind companies making profits from using information about me if it benefits me too

 Companies making profit from personal information

Use of anonymised personal information

To what extent do you agree or disagree with these statements?

I don’t mind companies using information collected about me as long as it’s anonymised and can’t be linked back to me

Use of anonymised personal information

Changes in privacy from future technology

To what extent do you agree or disagree with these statements?

It is inevitable that we will all lose some privacy in the future because of what new technology can do

Changes in privacy from future technology

Reading website terms and conditions

To what extent do you agree or disagree with these statements?

I often don’t bother fully reading terms and conditions on a website before accepting them

Reading website terms and conditions

Paying extra for services to increase privacy

To what extent do you agree or disagree with these statements?

I am willing to pay extra for a service or product to keep my details private

 Paying extra for services to increase privacy

Awareness of personal information held by companies

To what extent do you agree or disagree with these statements?

I don’t know what personal information companies hold about me

Awareness of personal information held by companies

Awareness of rights over companies use of personal information

To what extent do you agree or disagree with these statements?

I don’t know what my rights are over the way companies handle my personal information

Awareness of rights over companies use of personal information

Willingness to share personal information of preferred brands

To what extent do you agree or disagree with these statements?

I am happy to share my personal information with companies and brands that I like

Willingness to share personal information of preferred brands

Concern for collection of personal information

To what extent do you agree or disagree with these statements?

I am concerned about how information collected about me when I go online is being used by companies

 Concern for collection of personal information

Concern for collection of personal information used by government

To what extent do you agree or disagree with these statements?

I am concerned about how information collected about me when I go online is being used by my own government

 Concern for collection of personal information used by government

Concern of companies using personal social media information

To what extent do you agree or disagree with these statements?

I worry that companies can access my posts on social networking sites (such as Facebook or Twitter) or information about goods and services I have purchased (such as what I bought, where, when and for how much)

Concern of companies using personal social media information

Transparency of companies use of personal data

To what extent do you agree or disagree with these statements?

Companies should give you more detail upfront on what data is being collected about you when you visit their website

 Transparency of companies use of personal data

Removal of personal information by companies

To what extent do you agree or disagree with these statements?

I should still be able to ask companies to whom they have shared or sold information about me, even if my personal details have been removed

Removal of personal information by companies

Availability of how personal information is used

To what extent do you agree or disagree with these statements?

I would like to have access to the data that companies hold about me, as it could really help me make better decisions – for example about how I spend my money

Availability of how personal information is used

Concern for online privacy

To what extent do you agree or disagree with these statements?

People worry too much about their privacy online – I’m not concerned about what companies or the government know about me

Concern for online privacy

Discovering new things compared with recommendations using personal information

To what extent do you agree or disagree with these statements?

I would rather discover new things for myself than get recommendations from websites based on what I’ve bought or viewed in the past

Discovering new things compared with recommendations using personal information

Security of buying products connected to personal information

To what extent do you agree or disagree with these statements?

I would not buy a product or service that is connected to my personal information because I am concerned about online security

Security of buying products connected to personal information

Attitude towards sharing information online

Please read this pair of statements and decide which comes closest to your own opinion.

a) I am happy sharing information about my interests and past activities online so that I get personalised services and relevant recommendations even if it means organisations knowing more about me

b) I would rather keep my interests and past activities online private even if it means I do not get personalised services and relevant recommendations

Attitude towards sharing information online

Online experiences and concerns

Which, if any, of these have you done, or have happened to you, in the past 12 months or so?

Online experiences and concerns

Retailers providing suggestions using personal data

Please tell me how much you agree or disagree with the following statements:

I like it when online retailers suggest products based on my shopping history and what’s in my cart

Retailers providing suggestions using personal data

Attitudes to end user license agreements

When you need to accept an agreement in order to download or use an app on a device, which of the following best describes what you usually do?

Attitudes to end user license agreements

Most secure devices for online activities

Which of these devices if, any, do you feel is most secure for doing things online?

Most secure devices for online activities

Least secure devices for online activities

Which of these devices if, any, is LEAST secure for doing things online?

Least secure devices for online activities

Concern about cookies

To what extent do you agree or disagree with the following statements?

I am concerned about how information being collected about me when I go online is being used by companies

Concern about cookies

Concern about cookies used by government

To what extent do you agree or disagree with the following statements?

I am concerned about how information being collected about me when I go online is being used by my own government

Concern about cookies used by government

Sharing personal information in return for offers

To what extent do you agree or disagree with the following statements?

I am willing to let my card provider (e.g. Visa/MasterCard/American Express) know my current location or where I’m shopping in return for better offers and discounts, including mobile vouchers or coupons

 Sharing personal information in return for offers

Mobile payments security from banks

To what extent do you agree or disagree with the following statements?

I expect my bank to guarantee security of mobile payments

Mobile payments security from banks

Waiting till mobile payments become established

To what extent do you agree or disagree with the following statements?

I will wait until mobile payments are more established before considering using them

Waiting till mobile payments become established

Guaranteeing personal security for mobile payments

To what extent do you agree or disagree with the following statements?

Payments on my mobile will need a guarantee that they are secure

Guaranteeing personal security for mobile payments

Personalisation VS. Privacy

Would you be willing to give up some of your privacy to simplify your life?

Government surveillance of emails

Please indicate how acceptable or not you would find it if the government in [country] was allowed to do the following things to deal with a real and immediate threat of a terrorist attack without their/your consent?

Please give your answer on a scale of 0-10 where 0 means it is completely unacceptable and 10 means it is completely acceptable…

Monitor anyone’s emails?

Government surveillance of emails

Government surveillance of text messages

Please indicate how acceptable or not you would find it if the government in [country] was allowed to do the following things to deal with a real and immediate threat of a terrorist attack without their/your consent?

Please give your answer on a scale of 0-10 where 0 means it is completely unacceptable and 10 means it is completely acceptable…

Monitor anyone’s text messages?

Government surveillance of text messages

Government surveillance of phone calls

Please indicate how acceptable or not you would find it if the government in [country] was allowed to do the following things to deal with a real and immediate threat of a terrorist attack without their/your consent?

Please give your answer on a scale of 0-10 where 0 means it is completely unacceptable and 10 means it is completely acceptable…

Monitor anyone’s phone calls?

Government surveillance of phone calls

Government surveillance of internet use

Please indicate how acceptable or not you would find it if the government in [country] was allowed to do the following things to deal with a real and immediate threat of a terrorist attack without their/your consent?

Please give your answer on a scale of 0-10 where 0 means it is completely unacceptable and 10 means it is completely acceptable…

Monitor anyone’s internet activity?

Government surveillance of internet use