Ipsos Global Trends

outlook

Technology improves life

To what extent do you agree or disagree with the following statements?

Technology generally makes life better

Technology improves life

Health worries increasing with age

To what extent do you agree or disagree with the following statements?

The older I get the more I worry about my health

Health worries increasing with age

Me versus us: Is the world getting more or less liberal?

Is the liberal dream of societies open for trade with religious and sexual freedoms, the right to equality and personal autonomy now dead?

The optimism divide

One of the overarching themes emerging from this year’s report is a sense of anxiety.

Young, healthy and happy?

Around the world, a majority of us say that the older we get, the more we worry about our health – a 14 percentage point increase since we last asked the question three years ago.

Generation strains

One certainty is that the world is ageing. The UN estimates that the median age of the world will reach 36 in 2050.

No easy answers: Political uncertainty in a mixed-up world

One of the clearest trends across the survey is a sense of feeling adrift from the past, discontent about our present and unease about our future.

Working hard to get ahead

To what extent do you agree or disagree with the following statements?

In my country it does not matter where you come from, if you work hard you can get ahead

Working hard to get ahead

Economy rigged for the rich

To what extent do you agree or disagree with the following statements?

The economy of my country is rigged to advantage the rich and powerful

Economy rigged for the rich

 

Not identifying with what country has become

To what extent do you agree or disagree with the following statements?

More and more, I don’t identify with what my country has become

Not identifying with what country has become

Freedom of speech

To what extent do you agree or disagree with the following statements?

My country increasingly is a place where I feel free to say what I really think

Freedom of speech

Pressure on children to achieve

To what extent do you agree or disagree with the following statements?

There is greater pressure on children to achieve well in life than there was in the past

Pressure on children to achieve

 

Child’s health more important than their happiness

To what extent do you agree or disagree with the following statements?

My children’s health and wellbeing is more important than their happiness

Child’s health more important than their happiness

Family – optimism or pessimism

Looking ahead to the next 12 months, are you optimistic or pessimistic about the following?

You and your family

Optimism/pessimism about family

city/town/village – optimism or pessimism

Looking ahead to the next 12 months, are you optimistic or pessimistic about the following?

The city/town/village where you live

Optimism/pessimism about city/town/village

Country – optimism or pessimism

Looking ahead to the next 12 months, are you optimistic or pessimistic about the following?

My country

Optimism/pessimism about country

The world – optimism or pessimism

Looking ahead to the next 12 months, are you optimistic or pessimistic about the following?

The world in general

Optimism/pessimism about the world

Life – better or worse than parents

To what extent, if at all, do you feel that you will have had a better or worse life than your parents’ generation, or will it be about the same?

Better or worse life than parents

Job security – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Having a secure job

Better/worse than parents – job security

Career satisfaction – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Having a satisfying career

Better/worse than parents – career satisfaction

Financial security – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Having enough money to live well

Better/worse than parents – financial security

Education – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Having a good education

Better/worse than parents – education

Personal identity – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Being free to be true to yourself

Better/worse than parents – personal identity

Information access – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Having access to information

Better/worse than parents – information access

Media access – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Having access to entertainment like film, music, books

Better/worse than parents – media access

Opportunity to travel – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Being able to travel abroad

Better/worse than parents – opportunity to travel

Home ownership – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Being able to own your own home

Better/worse than parents – home ownership

Exposure to crime – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Being safe from crime or harm

Better/worse than parents – exposure to crime

Retirement – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Being able to live comfortably when you retire from work

Better/worse than parents – retirement

Youth better or worse than parents

To what extent, if at all, do you feel that today’s youth will have had a better or worse life than their parents, or will it be about the same?

Youth better/worse than parents

Job security – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Having a secure job

Youth better/worse than parents – job security

Career success – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Having a successful career

Youth better/worse than parents – career success

Financial security – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Having enough money to live well

Youth better/worse than parents – financial security

Education – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Having a good education

Youth better/worse than parents – education

Personal identity – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Being free to be true to themselves

Youth better/worse than parents – personal identity

Information access – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Having access to information

Youth better/worse than parents – information access

Media access – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Having access to entertainment like film, music, books

Youth better/worse than parents – media access

Travel opportunities – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Being able to travel abroad

Youth better/worse than parents – travel opportunities

Home ownership – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Being able to own their own home

Youth better/worse than parents – home ownership

Crime exposure – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Being safe from crime or harm

Youth better/worse than parents – crime exposure

Retirement – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Being able to live comfortably when they retire from work

Youth better/worse than parents – retirement

Words to describe Gen Y or Millennials

The following are a list of words that people have used to describe younger adults (aged 18- 35), sometimes described as Generation Y or the Millennial Generation.

Which, if any, of the following do you think apply to this generation in your country?

Words to describe Gen Y / Millennials

Words to describe Baby Boomers

The following are a list of words that people have used to describe adults in their 50s and 60s, sometimes referred to as the Baby Boomer generation.

Which, if any, of the following do you think apply to this generation in your country?

Words to describe Baby Boomers

Standard of living – present

The things people can buy and do — their housing, furniture, food, cars, recreation and travel — make up their standard of living.

How satisfied or dissatisfied do you feel about your standard of living at present?

Standard of living – present

Concern for others

To what extent do you agree or disagree with the following statements?

I have enough trouble worrying about my own problems without worrying about other people’s problems

Concern for others

Completed life goals

To what extent do you agree or disagree with the following statements?

I feel that I have done everything in life I am capable of

Completed life goals

Living in the moment

To what extent do you agree or disagree with the following statements?

The important thing is to enjoy life today, tomorrow will take care of itself

Living in the moment

Material successes

To what extent do you agree or disagree with the following statements?

I measure my success by the things I own

Material successes

Fulfilment from career

To what extent do you agree or disagree with the following statements?

Fulfilment in life is achieving a prominent position in your career

Fulfilment from career

Work-life balance vs successful career

To what extent do you agree or disagree with the following statements?

It is more important to have a good work-life balance than to have a successful career

Work-life balance vs successful career

Global common ground v differences

Now for some more statements. To what extent do you agree or disagree with these?

People across the world have more things in common than things that make them different

Global common ground v differences

Danger of world increasing

Now for some more statements. To what extent do you agree or disagree with these?

We live in an increasingly dangerous world

Danger of world increasing

Achieving more in today’s pace

Now for some more statements. To what extent do you agree or disagree with these?

The pace of life nowadays allows me to achieve more

Achieving more in today’s pace

Strong leader v elected government

To what extent do you agree or disagree with the following statements?

I wish my country was run by a strong leader instead of the current elected government.

Strong leader v elected government

Guides vs government

To what extent do you agree or disagree with the following statements?

Today, we need guides and mentors more than politicians.

Guides vs government

No progress without a revolution

To what extent do you agree or disagree with the following statements?

I think we will not move forward without a revolution first

No progress without a revolution

Community with same values

To what extent do you agree or disagree with the following statements?

I want to live in a community among people who share the same values / views as me.

Community with same values

Success by changing way of life

To what extent do you agree or disagree with the following statements?

I want to achieve success personally and professionally even if I have to change totally the way I live

Success by changing way of life

Autonomy vs external authority

To what extent do you agree or disagree with the following statements?

I want to get more autonomy in my life, and depend less and less on any external authority

Autonomy vs external authority

Taking risks to achieve

To what extent do you agree or disagree with the following statements?

To achieve things in life, it is necessary to take more risks than ever

To achieve things in life, it is necessary to take more risks than ever

Seeking inspiration

To what extent do you agree or disagree with the following statements?

I seek new and positive sources of inspiration from unexpected places

Seeking inspiration