Instashopping
Students are elaborately decorating their workspaces
As remote learning grows, students are sharing images of their workspaces to try and make them pleasurable places to study.
Source: https://www.vice.com/en_uk/article/8897nv/remote-online-classroom-desk-set-ups
A US company is marketing “video-chat-friendly” jewelry
The company describe their jewelry as linear and claim the metallic sheen makes it attractive for video calls.
Source: https://www.vice.com/en_us/article/pkyve8/madewell-now-sells-video-chat-friendly-jewelry
Authenticity is king
Authenticity is the retail and brand trend for the 2020s. Mass retail will need to acknowledge, build and embrace experiential spaces which bridge the digital-physical divide and give customers experiences
Spend, spend, spend − trouble on the financial horizon
Faced with uncertainity about the future, hedonistic ‘you only live once’ lifestyles are growing in appeal. People
Act like a shopkeeper, not a stalker
Today, data anxiety and online shopping co-exist slightly uncomfortably. Should this be of concern to retailers? If people are concerned about data sharing but still shopping online, can their concerns about privacy be
Good for me and good for we
Consumers today recognise that we all have a role to play in creating a world we want to live in – brands cannot afford to ignore the implications of the discerning consumption value. In the 2020s more than ever,