Global Trends 2020

Instashopping

A US company is marketing “video-chat-friendly” jewelry

The company describe their jewelry as linear and claim the metallic sheen makes it attractive for video calls.

Source: https://www.vice.com/en_us/article/pkyve8/madewell-now-sells-video-chat-friendly-jewelry

School rotating door entrance

Authenticity is king

Authenticity is the retail and brand trend for the 2020s. Mass retail will need to acknowledge, build and embrace experiential spaces which bridge the digital-physical divide and give customers experiences

Spend, spend, spend − trouble on the financial horizon

Faced with uncertainity about the future, hedonistic ‘you only live once’ lifestyles are growing in appeal. People

Act like a shopkeeper, not a stalker

Today, data anxiety and online shopping co-exist slightly uncomfortably. Should this be of concern to retailers? If people are concerned about data sharing but still shopping online, can their concerns about privacy be

Good for me and good for we

Consumers today recognise that we all have a role to play in creating a world we want to live in – brands cannot afford to ignore the implications of the discerning consumption value. In the 2020s more than ever,