Global Trends 2020

Hedonism

In Britain, almost half are drinking more in lockdown

People are drinking more due to the stress and isolation caused by Coronavirus. Almost half (48%) report drinking more alcohol, and many cannabis users also report smoking for.

Source: https://www.theguardian.com/society/2020/sep/09/almost-half-of-britons-drinking-more-due-to-covid-survey-finds

Travis Scott concert on Fortnite

Rapper Travis Scott gave a virtual concert on Fortnite and it was streamed by 12 million people! It was a fully animated concert and Travis even used the opportunity to reveal a new song.

Source: https://www.bbc.co.uk/news/technology-52410647

Denny’s has Joined Multiple Game Platforms to Engage + Provide Discounts

Denny’s is now moonlighting as a gamer on PS4, Xbox One, and Nintendo Switch. The diner brand is giving codes and discounts to the people it connects with in gaming, and is seeing some fan engagement with posts on social media.

Source: https://www.mobilemarketer.com/news/dennys-gets-into-gaming-with-presence-on-multiplayer-platforms/576590/

New from Secret Cinema: Secret Sofa

Secret Cinema, who typically create immersive events around movie screenings, have teamed up with Haagen Dazs ice cream to offer an at-home version. Viewers are given clues about the film they will see and instructions on the music, food and drinks which might accompany it. This allows people to create their own immersive experience while staying at home.

Source: https://www.secretcinema.org/secret-sofa

Opera Ballet dancers practising at home

A Paris Opera ballet film aimed at supporting people to stay at home shows all the dancers practising during lockdown.

Source: https://www.facebook.com/BalletdelOperadeParis/videos/541788006364814/

South Koreans go “revenge shopping”

Responding to the first weekend of loosened lockdown measures, South Koreans hit the shops. Visits and spending at large malls and department stores rose sharply as a result of what the Koreans are calling “bobok sobi”, or “Revenge Shopping”.

Source: https://www.dw.com/en/south-koreans-go-revenge-shopping/av-53323463

Spring break is still on for slap-happy students

Crowds of US university students flocked to Florida for their spring break, defying recommendations from the federal government and Centres for Disease Control and Prevention (CDC) over the coronavirus outbreak

Source: https://www.bbc.co.uk/news/av/world-us-canada-51955362/us-students-party-on-spring-break-despite-coronavirus

An opportunity to travel the world

Some people have seen the reduced plane ticket prices as an opportunity to travel the world – as some companies have moved to remote working people have seized the opportunity to go and do so abroad.

Source: https://www.nytimes.com/2020/03/13/travel/coronavirus-travel-deals.html

Sex toy brand launches campaign to encourage people to #staythefuckhome

Premium sex toy range brand launches campaign to #staythefuckhome and use this time to explore pleasure and promote sexual healing.

Source: https://www.lelo.com/stayhome

Livestreamed Nightclub

DJ Live streaming TAXXSHANGHAI night club launched DJ live streaming on Douyin – China’s version of TikTok – and created the atmosphere via the sound and lighting effects.

Source: https://www.businessinsider.com/coronavirus-quarantine-cloud-raves-china-photos-2020-2?r=US&IR=T

A divided world?

Overall, the world is becoming more socially liberal, but divisions across societies remain. In Ipsos Global Trends 2020, we trace four changing divides in personal values: individualism, support for democracy, attitudes to