Ipsos Global Trends

food

Eating well important for good health

To what extent do you agree or disagree with the following statements?

Of all the things I can do to maintain good health, eating right is the most important

 Eating well important for good health

Priority of organic foods

To what extent do you agree or disagree with the following statements?

I make it a priority to eat foods that are organic

Priority of organic foods

Willingness to pay more for environmentally friendly products

To what extent do you agree or disagree with the following statements?

I am willing to pay more for products that use ingredients that do not harm the environment

Willingness to pay more for environmentally friendly products

Likelihood of buying local

To what extent do you agree or disagree with the following statements?

I am more likely to buy products that are locally grown than those that are grown elsewhere

Likelihood of buying local

Avoiding unhealthy products vs buying health products

To what extent do you agree or disagree with the following statements?

Avoiding products that are bad for my health is more important than buying products that are good for my health

Avoiding unhealthy products vs buying health products

Sacrificing convenience for health

To what extent do you agree or disagree with the following statements?

I will sacrifice convenience if it means getting healthier products

Sacrificing convenience for health

Choosing quality on confectionary goods

To what extent do you agree or disagree with the following statements?

I eat less chocolate and candy these days, but when I do I want them to be higher quality as they’re a special treat or indulgence

Choosing quality on confectionary goods

Shopping Local – where is it going?

Where is your next meal coming from?

Sweet delusions – why our perceptions of sugar consumption matter

We all know that eating right is an important part of a healthy lifestyle – globally, 80% of us think that, of all the things we can do to maintain good health, eating right is the most important.

Grams of sugar in cola

One gram of sugar is equivalent to about a quarter of a teaspoon.

About how many grams of sugar do you think there are in a typical 330ml can of cola?

Grams of sugar in cola

Amount of exercise to work off sugar intake

There are roughly 35 grams of sugar in a typical 330ml can of fizzy drink.

For roughly how many minutes would an average person need to walk at a moderate pace to work off these 35 grams of sugar?

Amount of exercise to work off sugar intake

Daily sugar intake by country

The recommended daily limit is about 50 grams of sugar, which is the equivalent of 12 teaspoons

Out of every 100 people in [COUNTRY], how many do you think eat more sugar than the recommended daily limit?

Daily sugar intake by country

Personal sugar intake

To what extent do you agree or disagree with the statement:

I do eat more sugar than the recommended limit

Personal sugar intake