Global Trends 2020

Faith in Capitalism

One World: Together at Home raises $127m to fight covid-19

Organised between The World Health Organisation and Lady Gaga, this eight-hour virtual concert featured stars including The Rolling Stones and Billie Eilish. While a two-hour section was free-to-air, six hours were open for corporate sponsorship, which raised the bulk of the money

Source: https://www.theguardian.com/music/2020/apr/20/one-world-together-at-home-concert-lady-gaga-raises-127m-coronavirus-relief

Richard Branson wants government loan to protect future of Virgin Atlantic

To protect his challenged airline, Richard Branson has asked the government to step in and intervene with a loan to see Virgin Atlantic through this challenging time. Other airlines, including EasyJet and Delta, have received state money – in the form of a loan for EasyJet and a grant for US-based Delta.

Source: https://www.independent.co.uk/travel/news-and-advice/richard-branson-virgin-atlantic-government-loan-bailout-coronavirus-a9474216.html

Outrage growing at English Premier League soccer clubs

Outrage is growing at English Premier League soccer clubs who have been furloughing support staff but continue to pay their players hundreds of thousands of Pounds a week

Source: https://www.bbc.co.uk/sport/football/52120578

 

General Mills call for appropriate response from brands

General Mills boosts marketing spending and pushes for appropriate messages during COVID-19. With U.S. shoppers scooping up on products during Covid-19 outbreak, General Mills declined to raise its sales forecast for its current fiscal year, knowing the situation can change rapidly.

Source: https://adage.com/article/cmo-strategy/general-mills-boosts-marketing-spending-pushes-appropriate-messages-during-covid-19/2245051

U.K. Brewery making hand sanitizer

Amid the rising need for hand sanitizer, BrewDog decided to use its distillery to make Punk Sanitizer. On Twitter, James Watt, ‘captain’ at the brewer, clarified that the company will not be selling the sanitizer, just giving it out to those who need it.

Source: https://www.thedrum.com/creative-works/project/brewdog-brewgel-punk-sanitizer

Speculation that the US healthcare system will not withstand the pandemic

Many are speculating that The US is set to suffer particularly badly due to its healthcare system. Those who do not have insurance maybe bankrupted by having to pay for treatment.

Source: https://www.businessinsider.com/coronavirus-treatment-costs-america-expensive-2020-3?r=US&IR=T

Laid-off SAS staff are being offered fast-track training as healthcare workers

Airline staff to support the Swedish healthcare system. Laid-off SAS staff are being offered fast-track training as healthcare workers. SAS has laid off more than 10,000 staff due to the coronavirus pandemic. Now, the Marianne and Marcus Wallenberg Foundation will fund fast-track healthcare training for those staff, so that they can support the Swedish healthcare system.

Source: https://info.trendwatching.com/innovation-of-the-day-b-insight-sas-and-marianne-and-marcus-wallenberg-foundation-insight?utm_campaign=Sophie%20IotD&utm_source=hs_email&utm_medium=email&utm_content=85311979&_hsenc=p2ANqtz-9wHN5RzC0GAd57hx9erYnm0Efg3QEUfkLijFuSYZBlrEvH2pWkJxay0tle6zRH4y35BVMix23znKiTdgpiIXyw8OTrCA&_hsmi=85311979