Global Trends 2020

Discerning Consumption

School rotating door entrance

Authenticity is king

Authenticity is the retail and brand trend for the 2020s. Mass retail will need to acknowledge, build and embrace experiential spaces which bridge the digital-physical divide and give customers experiences

Everyone and no one: the question of environmental responsibility

The interplay between the measures needed to address the climate emergency and our personal values and actions – or lack of them – makes the implications

Climate change, food and sustainable behaviours

Climate change is putting pressure on brands to appear sustainable, but also creating massive opportunities for them.

Good for me and good for we

Consumers today recognise that we all have a role to play in creating a world we want to live in – brands cannot afford to ignore the implications of the discerning consumption value. In the 2020s more than ever,

Starting the electric car journey

As electric car ownership grows, manufacturers must not fall into the trap of applying the old rules to this nascent category. Electric car ownership will have its own shape and identity. Now is the

Wider vice, narrowing trust … where next?

One of the marked trends alongside globalisation has been the march of national regulation. Consumers have long accepted regulation in industries such as alcohol, tobacco and gambling, but they are fast becoming