Ipsos Global Trends

device ownership & use

Online experiences and concerns

Which, if any, of these have you done, or have happened to you, in the past 12 months or so?

Online experiences and concerns

Recent purchases using a device

And during the last 3 months, have you purchased a product using…?

Recent purchases using a device

Attitudes to end user license agreements

When you need to accept an agreement in order to download or use an app on a device, which of the following best describes what you usually do?

Attitudes to end user license agreements

Most secure devices for online activities

Which of these devices if, any, do you feel is most secure for doing things online?

Most secure devices for online activities

Least secure devices for online activities

Which of these devices if, any, is LEAST secure for doing things online?

Least secure devices for online activities

Number of mobile phones in use in household

How many mobile phones are there in current use in your household?

Number of mobile phones in use in household

Most used smartphone operating system

Thinking about the phone you use most for your own personal use, what type of operating system does it use?

Most used smartphone operating system

Number of tablets in household

How many tablet computer(s) do you have in your household?

Number of tablets in household

Brand of most used personal tablet

Thinking about the tablet computer you use most for your own personal use, what brand is it?

Brand of most used personal tablet

Devices used to watch TV programmes recently

In which, if any, of the following ways have you watched TV programmes in the past 7 days?

 Devices used to watch TV programmes recently

Frequency of mobile devices used whilst watching TV at home

How often do you use a tablet, laptop, computer or a mobile phone while watching TV at home?

Frequency of mobile devices used whilst watching TV at home

Reasons for using mobile devices whilst watching TV

Which, if any, of these are your reasons for using a tablet, laptop, computer or a mobile phone at the same time as you are watching television?

 Reasons for using mobile devices whilst watching TV

Device ownership

Which of the following electronic devices, if any, do you currently own and use?

Device ownership

Internet – frequency of use

How frequently do you do the following things…?

Use the Internet?

Internet - frequency of use

 

Standard mobile phone – frequency of use

How frequently do you do the following things…?

Use a standard mobile phone  (not a smartphone)

Standard mobile phone - frequency of use

Smartphone – frequency of use

How frequently do you do the following things…?

Use a Smartphone

Smartphone - frequency of use

Desktop computer or laptop – frequency of use

How frequently do you do the following things…?

Use a desktop computer or laptop

Desktop computer or laptop - frequency of use

Tablet – frequency of use

How frequently do you do the following things…?

Use a tablet

Tablet - frequency of use

eReader – frequency of use

How frequently do you do the following things…?

Use an eReader

eReader - frequency of use

Hi-fi/CD or tape player – frequency of use

How frequently do you do the following things…?

Listen to music on hi-fi / CD or tape player

Hi-fi/CD or tape player - frequency of use

Use of ad blockers on personal use devices

DUse of ad blockers on personal use deviceso you use ad blockers, if at all?

Please answer this question thinking only about devices used for personal use.

Personal relevance – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Are often irrelevant to me Personal relevance – online advertising

Distraction from website or app content – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Distract me from the content of the website / app

Distraction from website or app content – online advertising

Annoyance – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Are annoying

Annoyance – online advertising

Effect on pages loading time – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Cause the pages to load more slowlyEffect on pages loading time – online advertising

Gets in the way – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Get in the way of what I’m trying to do

 Gets in the way – online advertising

Technical support for mobile payments

To what extent do you agree or disagree with the following statements?

I expect my card provider (e.g. Visa/MasterCard/American Express) to provide me with technical support for mobile payments

Technical support for mobile payments

Retailers providing mobile payments

To what extent do you agree or disagree with the following statements?

I know which shops and retailers will accept contactless payments using a mobile phone

Retailers providing mobile payments

Sharing personal information in return for offers

To what extent do you agree or disagree with the following statements?

I am willing to let my card provider (e.g. Visa/MasterCard/American Express) know my current location or where I’m shopping in return for better offers and discounts, including mobile vouchers or coupons

 Sharing personal information in return for offers

Visibility of companies that provide mobile payments

To what extent do you agree or disagree with the following statements?

It is clear to me which companies are / will be providing mobile payment services

 Visibility of companies that provide mobile payments

Willingness to upgrade for contactless payments

To what extent do you agree or disagree with the following statements?

I would be willing to upgrade my phone to allow me to use contactless payments

Willingness to upgrade for contactless payments

Network providing technical support for mobile payments

To what extent do you agree or disagree with the following statements?

I expect my mobile network provider to provide me with technical support for mobile payments

Network providing technical support for mobile payments

Visibility of companies that provide mobile payments

To what extent do you agree or disagree with the following statements?

I expect my bank to provide me with technical support for mobile payments

Visibility of companies that provide mobile payments

Visibility of types of mobile payment services

To what extent do you agree or disagree with the following statements?

I know which types of mobile payment services are available to me today

 Visibility of types of mobile payment services

Guaranteeing personal security for mobile payments

To what extent do you agree or disagree with the following statements?

Payments on my mobile will need a guarantee that they are secure

Guaranteeing personal security for mobile payments

Mobile payments helping financial autonomy

To what extent do you agree or disagree with the following statements?

Using mobile payments could help me better manage my money

Mobile payments helping financial autonomy

Security of mobile payments

To what extent do you agree or disagree with the following statements?

Making payments on a mobile phone is not secure

Security of mobile payments

 

Readiness to make mobile payments

To what extent do you agree or disagree with the following statements?

I’m not ready to use my mobile phone to make contactless mobile payments

Readiness to make mobile payments

 

Necessity of personal smartphones

To what extent do you agree or disagree with the following statements?

I couldn’t live without a smartphone

 Necessity of personal smartphones

Apple Pay – frequency of use

How often, if at all, do you use the following?

Apple Pay

Apple Pay – frequency of use

Android Pay – frequency of use

How often, if at all, do you use the following?

Android Pay

Android Pay – frequency of use

Mobile / cell phone – like or dislike of ads

Overall, how much do you like or dislike ads you see or hear on each of the following media?

Mobile/cell phone

Mobile / cell phone – like or dislike of ads

Tablet – like or dislike of ads

Overall, how much do you like or dislike ads you see or hear on each of the following media?

Tablet

Tablet – like or dislike of ads

Laptop / desktop computer – like or dislike of ads

Overall, how much do you like or dislike ads you see or hear on each of the following media?

Laptop/desktop computer

Laptop / desktop computer – like or dislike of ads

Mobile / cell phone – level of attention to ads

How much attention do you give to ads you see or hear on the following media?

Mobile/cell phone

Mobile / cell phone – level of attention to ads

The Battle for Attention (a digital reality check)

Globally, the time we spend looking at media is increasing and fragmenting simultaneously.

The rise of ad blockers

With 93% of connected citizens globally using the internet every day (more than the 72% that watch conventional television daily), online advertising is becoming more and more important to brands.

Mobile payments taking off globally

Half the people on the planet now say they couldn’t live without their smartphone (54%).

Connected Health: Are you ready for the revolution?

Health and healthcare is on the cusp of a seismic shift. In less than two years your Fitbit may be replaced by a patch, much like a sticker, tracking your health metrics.

Usage of connected health device

Do you currently, or have you ever, used a connected health device or tool to manage your health?

Usage of connected health device

Reasons for using a connected health device

Which of the following, if any, are the reasons you currently use a connected health device or tool to manage your health?

Reasons for using a connected health device

Barriers to using a connected health device

What, if anything, prevents you from using/owning a connected health device or tool for your health?

Barriers to using a connected health device

Connected health device recommended by doctor

To what extent do you agree or disagree, if at all, with the following statements…

If my doctor recommended that I use a connected health device or tool as part of my treatment plan I would use it

Connected health device recommended by doctor

Connected health device recommended by pharmacist

To what extent do you agree or disagree, if at all, with the following statements…

If my pharmacist recommended that I use a connected health device or tool as part of my treatment plan I would use it

Connected health device recommended by pharmacist

 

Connected health device recommended by insurance company

To what extent do you agree or disagree, if at all, with the following statements…

If my health insurance company recommended that I use a device, tracker or app as part of my treatment plan I would use it

Connected health device recommended by insurance company

Connected health device recommended by nurse

To what extent do you agree or disagree, if at all, with the following statements…

If a nurse recommended that I use a device, tracker or app as part of my treatment plan I would use it

Connected health device recommended by nurse

Connected health device recommended by family

To what extent do you agree or disagree, if at all, with the following statements…

If a friend or family member recommended that I use a device, tracker or app as part of my treatment plan I would use it

Connected health device recommended by family

Government surveillance of text messages

Please indicate how acceptable or not you would find it if the government in [country] was allowed to do the following things to deal with a real and immediate threat of a terrorist attack without their/your consent?

Please give your answer on a scale of 0-10 where 0 means it is completely unacceptable and 10 means it is completely acceptable…

Monitor anyone’s text messages?

Government surveillance of text messages

Government surveillance of phone calls

Please indicate how acceptable or not you would find it if the government in [country] was allowed to do the following things to deal with a real and immediate threat of a terrorist attack without their/your consent?

Please give your answer on a scale of 0-10 where 0 means it is completely unacceptable and 10 means it is completely acceptable…

Monitor anyone’s phone calls?

Government surveillance of phone calls