Ipsos Global Trends

decision making

Purchasing decisions made using online reviews

Please tell me how much you agree or disagree with the following statements:

I look up online reviews about a product before I decide whether or not to buy it

Purchasing decisions made using online reviews

Variety of consumer choices

To what extent do you agree or disagree with these statements?

I often feel overwhelmed by all the choices I have as a consumer

Variety of consumer choices

Company or expert choosing products

To what extent do you agree or disagree with these statements?

I would rather have a company or expert choose product and service options for me rather than make the decisions myself

Company or expert choosing products

Brand name influencing purchasing

For which of the following sorts of products and services do you look for brand names that you know to help you choose which to buy?

 Brand name influencing purchasing

Asking for second opinions on health

Now looking at these statements, to what extent do you agree with each?

I would ask for a second opinion if I had doubts about my doctor’s diagnosis

Asking for second opinions on health

Healthcare self diagnosis

Now looking at these statements, to what extent do you agree with each?

I always try and find out information on healthcare by myself, rather than just relying on what my doctor tells me

Healthcare self diagnosis

Control over personal health

Now looking at these statements, to what extent do you agree with each?

I would like more control over decisions about my health

Control over personal health

Following medical advice

Now looking at these statements, to what extent do you agree with each?

It is always best to follow the doctor’s advice

Following medical advice

Just how much do sustainability and brand purpose matter?

Corporate responsibility is now a minimum requirement for any respectable business. But how much does it really matter to people?

Brands in the Age of Mistrust

One of our key trends this year is the Search for Simplicity and Control – and this is where, in a confusing and complex world, brands remain vital for consumers.

Personalisation VS. Privacy

Would you be willing to give up some of your privacy to simplify your life?

Health – empowered and knowledgeable

Humanity is healthier than ever – and more able to control and choose its treatments than ever before.

Sweet delusions – why our perceptions of sugar consumption matter

We all know that eating right is an important part of a healthy lifestyle – globally, 80% of us think that, of all the things we can do to maintain good health, eating right is the most important.

Personal healthcare autonomy

Now looking at these statements, to what extent do you agree with each?

I know I can find the right information to make my own decisions and choices about my health

Personal healthcare autonomy

Seeking information on prescribed medication

Now looking at these statements, to what extent do you agree with each?

I always look for additional information on any medication prescribed to me

Seeking information on prescribed medication

Connected health device recommended by doctor

To what extent do you agree or disagree, if at all, with the following statements…

If my doctor recommended that I use a connected health device or tool as part of my treatment plan I would use it

Connected health device recommended by doctor

Connected health device recommended by pharmacist

To what extent do you agree or disagree, if at all, with the following statements…

If my pharmacist recommended that I use a connected health device or tool as part of my treatment plan I would use it

Connected health device recommended by pharmacist

 

Connected health device recommended by insurance company

To what extent do you agree or disagree, if at all, with the following statements…

If my health insurance company recommended that I use a device, tracker or app as part of my treatment plan I would use it

Connected health device recommended by insurance company

Connected health device recommended by nurse

To what extent do you agree or disagree, if at all, with the following statements…

If a nurse recommended that I use a device, tracker or app as part of my treatment plan I would use it

Connected health device recommended by nurse

Connected health device recommended by family

To what extent do you agree or disagree, if at all, with the following statements…

If a friend or family member recommended that I use a device, tracker or app as part of my treatment plan I would use it

Connected health device recommended by family

Own choices or experts choices

Please read each pair of statements and decide which comes closest to your own opinion.

a) I like to make choices myself

b) I like to have experts make choices for me

Own choices or experts choices

Own guiding principles

To what extent do you agree or disagree with the following statements?

It is up to everybody to work out their own set of principles to guide their decisions

Own guiding principles

Choice of living in a city

To what extent do you agree or disagree with the following statements?

Given the choice, I would prefer to live in a big city

Choice of living in a city

Overwhelmed by choices in life

Now for some more statements. To what extent do you agree or disagree with these?

I often feel overwhelmed by all the choices I have about how to live my life

Overwhelmed by choices in life

Trusting instincts

To what extent do you agree or disagree with the following statements?

Today it is vital to trust one’s own intuition/judgement when making decisions

Decision making