Global Trends 2020

Data Sharing

New platforms for engagement and storytelling: will coronavirus accelerate the role of videogaming?

As we survey the world after the first part of COVID-19, we can see massive behavioural changes in an expansive range of areas.  Which changes will stick are not certain, but where they involve an acceleration of an existing trend we think it is more

Beyond bailouts, quarantine and empty hotels: what does coronavirus mean for travel?

As COVID-19 put a stop travelling and grounded planes, the travel and hospitality sector has been left wondering when – if at all – we will ever return to a world of cheap flights and global adventure.

Thai Airways reward frequent fliers for staying at home

Thai Airways have launched a campaign to reward their frequent fliers with air miles, not for travelling but for staying at home. By downloading the “Stay Home Mile Exchange” app, customers will earn miles in real time when staying within 100m of their home address.

Source: https://www.thedrum.com/news/2020/04/27/thai-airways-rewards-members-airmiles-staying-home

Sainsbury’s Volunteer Shopping Card for Those Shopping on Behalf of Others

Customers visit a web page and select how much they’d like to spend on their weekly shop. The E-Gift Card is then emailed directly to the person shopping on their behalf, which can be redeemed at checkout in store.

Source: https://www.about.sainsburys.co.uk/news/latest-news/2020/20-04-2020-sainsburys-announces-volunteer-shopping-card-to-help-feed-the-nation

Do-not-touch-your-face Machine Learning website

Launch of donottouchyourface.com, a website tool created by US-based developers that helps users follow the advice of medical experts to not touch their face during the coronavirus outbreak through Machine Learning.

Source: https://donottouchyourface.com/

China launches Coronavirus tracking app

A mobile app that tracks people who have been in ‘close contact’ with those infected by the Wuhan coronavirus was jointly developed and launched in February 2020 by China’s National Health Commission, General Office of the State Council and China Electronics Technology Group Corporations.

Source: https://www.cnbc.com/2020/02/10/china-launches-coronavirus-app-to-detect-whether-users-have-come-in-close-contact-with-the-sick.html

Data dilemmas

Global anxiety about the way companies use our personal data has risen by 8% since 2013. However, as we explored in ‘Trust: The Truth?’, even in the early 1990s, before the internet, the majority (66%)

The data paradox: authenticity will prevail

Ransomware attacks, data breaches and data misuse scandals are becoming progressively commonplace. Naturally, consumers are increasingly anxious about their privacy. At the same time business is shifting

Can technology ever help trust?

As technology and the behemoth-like firms behind it take an ever-increasing share of our time, income and attention, permeating every moment of our daily lives – even when we ring a doorbell – the very essence of

Act like a shopkeeper, not a stalker

Today, data anxiety and online shopping co-exist slightly uncomfortably. Should this be of concern to retailers? If people are concerned about data sharing but still shopping online, can their concerns about privacy be

Starting the electric car journey

As electric car ownership grows, manufacturers must not fall into the trap of applying the old rules to this nascent category. Electric car ownership will have its own shape and identity. Now is the

Media’s missing middle

The world is full of geopolitical tension, but globally societies are moving in a liberal direction on LGBT rights, with seven in ten agreeing that gay men and lesbians should be free to live their own life