Global Trends 2020

Data Sharing

Do-not-touch-your-face Machine Learning website

Launch of donottouchyourface.com, a website tool created by US-based developers that helps users follow the advice of medical experts to not touch their face during the coronavirus outbreak through Machine Learning.

Source: https://donottouchyourface.com/

Data dilemmas

Global anxiety about the way companies use our personal data has risen by 8% since 2013. However, as we explored in ‘Trust: The Truth?’, even in the early 1990s, before the internet, the majority (66%)

The data paradox: authenticity will prevail

Ransomware attacks, data breaches and data misuse scandals are becoming progressively commonplace. Naturally, consumers are increasingly anxious about their privacy. At the same time business is shifting

Can technology ever help trust?

As technology and the behemoth-like firms behind it take an ever-increasing share of our time, income and attention, permeating every moment of our daily lives – even when we ring a doorbell – the very essence of

Act like a shopkeeper, not a stalker

Today, data anxiety and online shopping co-exist slightly uncomfortably. Should this be of concern to retailers? If people are concerned about data sharing but still shopping online, can their concerns about privacy be

Starting the electric car journey

As electric car ownership grows, manufacturers must not fall into the trap of applying the old rules to this nascent category. Electric car ownership will have its own shape and identity. Now is the

Media’s missing middle

The world is full of geopolitical tension, but globally societies are moving in a liberal direction on LGBT rights, with seven in ten agreeing that gay men and lesbians should be free to live their own life