Global Trends 2020

Data Apathy

Data dilemmas

Global anxiety about the way companies use our personal data has risen by 8% since 2013. However, as we explored in ‘Trust: The Truth?’, even in the early 1990s, before the internet, the majority (66%)

The data paradox: authenticity will prevail

Ransomware attacks, data breaches and data misuse scandals are becoming progressively commonplace. Naturally, consumers are increasingly anxious about their privacy. At the same time business is shifting

Can technology ever help trust?

As technology and the behemoth-like firms behind it take an ever-increasing share of our time, income and attention, permeating every moment of our daily lives – even when we ring a doorbell – the very essence of