Ipsos Global Trends

corporate social responsibility

Spending more to buy ethical

To what extent do you agree or disagree with these statements?

I try to buy products from brands that act responsibly, even if it means spending more

Spending more to buy ethical

Brands supporting good causes while making money

To what extent do you agree or disagree with these statements?

It is possible for a brand to support a good cause and make money at the same time

Brands supporting good causes while making money

Brands making a difference

To what extent do you agree or disagree with these statements?

I want brands to make it easier for me to make a difference in the world

Brands making a difference

Brand CSR vs good products

To what extent do you agree or disagree with these statements?

I don’t care if a brand is ethically or socially responsible, I just want them to make good products

 Brand CSR vs good products

Likelihood of recommending ethical brands over others

To what extent do you agree or disagree with these statements?

I am more likely to recommend a brand that supports a good cause than one that doesn’t

Likelihood of recommending ethical brands over others

Brands making a positive influence as well as providing services

To what extent do you agree or disagree with these statements?

It has become increasingly important to me that the brands I choose make a positive contribution to society beyond just providing good services and products

Brands making a positive influence as well as providing services

Success of future brands

To what extent do you agree or disagree with these statements?

In the future, the most successful brands will be those that make the most positive contribution to society beyond just providing good services and products

Success of future brands

Just how much do sustainability and brand purpose matter?

Corporate responsibility is now a minimum requirement for any respectable business. But how much does it really matter to people?

Trust in businesses to improve community

To what extent, if at all, do you agree with the following statements:

I trust businesses to improve the economic and social conditions of my community

Trust in businesses to improve community

Trust in businesses to protect environment

To what extent, if at all, do you agree with the following statements:

I trust businesses to care for the environment

Trust in businesses to protect environment