To what extent do you agree or disagree with these statements?
I try to buy products from brands that act responsibly, even if it means spending more
It is possible for a brand to support a good cause and make money at the same time
I want brands to make it easier for me to make a difference in the world
I don’t care if a brand is ethically or socially responsible, I just want them to make good products
I am more likely to recommend a brand that supports a good cause than one that doesn’t
It has become increasingly important to me that the brands I choose make a positive contribution to society beyond just providing good services and products
In the future, the most successful brands will be those that make the most positive contribution to society beyond just providing good services and products
Corporate responsibility is now a minimum requirement for any respectable business. But how much does it really matter to people?
To what extent, if at all, do you agree with the following statements:
I trust businesses to improve the economic and social conditions of my community
I trust businesses to care for the environment