Ipsos Global Trends

consumers

Telecommunications companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Telecommunications companies

Telecommunications companies – trust personal information used correctly

Shipping or delivery companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Shipping/delivery companies

Shipping or delivery companies – trust personal information used correctly

Broadband and cable service suppliers – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Broadband and cable service suppliers

Broadband and cable service suppliers – trust personal information used correctly

Pharmaceutical companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Pharmaceutical companies

Pharmaceutical companies – trust personal information used correctly

Insurance companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Insurance companies

Insurance companies – trust personal information used correctly

Preference for online stores who specialise in product

Please tell me how much you agree or disagree with the following statements:

I prefer online stores that specialize in one type of product

Preference for online stores who specialise in product

Brands and purchasing

Which of the following things, if any, have you personally done in the last year?

Brands and purchasing

Retailers – positive or negative recommendations

Have you positively or negatively recommended any of the following types of organisations in the last year?

Retailers selling goods and services

 Retailers – positive or negative recommendations

Supermarkets – positive or negative recommendations

Have you positively or negatively recommended any of the following types of organisations in the last year?

Supermarkets

Supermarkets – positive or negative recommendations

Telecommunications companies – positive or negative recommendations

Have you positively or negatively recommended any of the following types of organisations in the last year?

Telecommunications companies

Telecommunications companies – positive or negative recommendations

Shipping / delivery companies – positive or negative recommendations

Have you positively or negatively recommended any of the following types of organisations in the last year?

Shipping/delivery companies

Shipping / delivery companies – positive or negative recommendations

Media companies – positive or negative recommendations

Have you positively or negatively recommended any of the following types of organisations in the last year?

Media companies

Media companies – positive or negative recommendations

Retailers – good experience or major complaints

Thinking about your experiences using these sorts of organisations over the past year have you experienced anything particularly good that pleased you or had any major complaints or problems?

Retailers selling goods and services

Retailers – good experience or major complaints

Supermarkets – good experience or major complaints

Thinking about your experiences using these sorts of organisations over the past year have you experienced anything particularly good that pleased you or had any major complaints or problems?

Supermarkets

Supermarkets – good experience or major complaints

Telecommunications companies – good experience or major complaints

Thinking about your experiences using these sorts of organisations over the past year have you experienced anything particularly good that pleased you or had any major complaints or problems?

Telecommunications companies

 Telecommunications companies – good experience or major complaints

Shipping/delivery companies – good experience or major complaints

Thinking about your experiences using these sorts of organisations over the past year have you experienced anything particularly good that pleased you or had any major complaints or problems?

Shipping/delivery companies

Shipping/delivery companies – good experience or major complaints

Credit card companies – good experience or major complaints

Thinking about your experiences using these sorts of organisations over the past year have you experienced anything particularly good that pleased you or had any major complaints or problems?

Credit card companies

Credit card companies – good experience or major complaints

Media companies – good experience or major complaints

Thinking about your experiences using these sorts of organisations over the past year have you experienced anything particularly good that pleased you or had any major complaints or problems?

Media companies

 Media companies – good experience or major complaints

Packaging – willing to pay extra for

Thinking now about packaging on things you buy, I’d pay extra for packaging that:

Packaging - willing to pay extra for

Willingness to spend extra on appealing brand image

To what extent do you agree or disagree with these statements?

I am generally willing to spend extra for a brand with an image that appeals to me

Willingness to spend extra on appealing brand image

Buying branded products

To what extent do you agree or disagree with these statements?

When I shop I always try to buy branded products

 Buying branded products

Variety of consumer choices

To what extent do you agree or disagree with these statements?

I often feel overwhelmed by all the choices I have as a consumer

Variety of consumer choices

Willingness to spend extra on local produce

To what extent do you agree or disagree with these statements?

I am generally willing to spend extra for a product that is produced locally

Willingness to spend extra on local produce

Choosing between brands

To what extent do you agree or disagree with these statements?

If I had to choose between two otherwise equal products, I would buy the one I thought was a better brand

 Choosing between brands

Attention to costs of brands

To what extent do you agree or disagree with these statements?

I pay attention to the brand of a product only if I’m ready to spend a lot of money on it

 Attention to costs of brands

Trust in familiar brand

To what extent do you agree or disagree with these statements?

I am more likely to trust a new product if it’s made by a brand I already know

Trust in familiar brand

Brands caring for customers

To what extent do you agree or disagree with these statements?

A good brand cares about their customers

Brands caring for customers

Buying products to feel safe

To what extent do you agree or disagree with these statements?

I make it a priority to buy products and services that make me feel safer

Buying products to feel safe

Reviews informing purchases

To what extent do you agree or disagree with these statements?

If a product or service gets a lot of good reviews, I will try it

Reviews informing purchases

Researching unknown brands

To what extent do you agree or disagree with these statements?

If it’s a brand I don’t know very well, I’ll look at their website before I purchase

Researching unknown brands

Buying highest quality within personal budget

To what extent do you agree or disagree with these statements?

I always buy the best quality I can afford

Buying highest quality within personal budget

Spending more to buy ethical

To what extent do you agree or disagree with these statements?

I try to buy products from brands that act responsibly, even if it means spending more

Spending more to buy ethical

Reviews influencing brand choice

To what extent do you agree or disagree with these statements?

What I read about other people’s good or bad experiences influences the companies or brands I choose

Reviews influencing brand choice

Paying more for better customer experience

To what extent do you agree or disagree with these statements?

I am prepared to pay more for a better customer experience

 Paying more for better customer experience

Personal brand experiences vs advertising

To what extent do you agree or disagree with these statements?

My own personal experience with a brand means more to me than advertising

Personal brand experiences vs advertising

Search for new products

To what extent do you agree or disagree with these statements?

I am always on the lookout for new products to try

 Search for new products

Telecommunications companies – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Telecommunications companies

Telecommunications companies - advertising promise vs personal experience

Shipping/delivery companies – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Shipping/delivery companies

Shipping/delivery companies - advertising promise vs personal experience

Broadband suppliers – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Broadband and cable service suppliers

Broadband suppliers - advertising promise vs personal experience

Retailers – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Retailers selling goods and services

Retailers – trust to treat fairly

Supermarkets – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Supermarkets

 

Supermarkets - trust to treat fairly

Telecommunications companies – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Telecommunications companiesTelecommunications companies - trust to treat fairly

Shipping / delivery companies – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Shipping/delivery companies

Shipping / delivery companies - trust to treat fairly

Broadband suppliers – trust to treat fairly

To what extent, if at all, do you trust the following to treat you fairly?

Broadband and cable service suppliers

 Broadband suppliers - trust to treat fairly

Important factors when choosing products

Which of the following, if any, are most important to you when choosing products or services? Please select all that applyImportant factors when choosing products

Willingness to pay more for environmentally friendly products

To what extent do you agree or disagree with the following statements?

I am willing to pay more for products that use ingredients that do not harm the environment

Willingness to pay more for environmentally friendly products

Likelihood of buying local

To what extent do you agree or disagree with the following statements?

I am more likely to buy products that are locally grown than those that are grown elsewhere

Likelihood of buying local

Avoiding unhealthy products vs buying health products

To what extent do you agree or disagree with the following statements?

Avoiding products that are bad for my health is more important than buying products that are good for my health

Avoiding unhealthy products vs buying health products

Sacrificing convenience for health

To what extent do you agree or disagree with the following statements?

I will sacrifice convenience if it means getting healthier products

Sacrificing convenience for health

Choosing quality on confectionary goods

To what extent do you agree or disagree with the following statements?

I eat less chocolate and candy these days, but when I do I want them to be higher quality as they’re a special treat or indulgence

Choosing quality on confectionary goods

Brands in the Age of Mistrust

One of our key trends this year is the Search for Simplicity and Control – and this is where, in a confusing and complex world, brands remain vital for consumers.