Global Trends 2020

Conscious Eating

Salad aerial view

Conscientious health

As concern about the environment rises, or – more cynically – as marketers look for new ways to entice customers, the link between what is good for us and what is good for the planet has grown.

Climate change, food and sustainable behaviours

Climate change is putting pressure on brands to appear sustainable, but also creating massive opportunities for them.

The changing faces of healthcare

With rapid IT and bio-tech developments, healthcare is changing rapidly. We see a trend towards patients wanting and having more control over their own healthcare, and with it, the emergence of peer-to-peer