Global Trends 2020

Climate Antagonism

Everyone and no one: the question of environmental responsibility

The interplay between the measures needed to address the climate emergency and our personal values and actions – or lack of them – makes the implications

Climate change, food and sustainable behaviours

Climate change is putting pressure on brands to appear sustainable, but also creating massive opportunities for them.

Starting the electric car journey

As electric car ownership grows, manufacturers must not fall into the trap of applying the old rules to this nascent category. Electric car ownership will have its own shape and identity. Now is the

Future of Mobility

Many of the macro forces acting on the planet are emboldening manufacturers and governments to accelerate developments for the future of mobility: rapid urbanisation driven by dynamic populations, our technological tipping point and the need to