Ipsos Global Trends

change

Megatrends: Long-term trends shaping the world in 2017 and beyond

Before exploring key trends from our research, it’s worth reminding ourselves of the underlying demographic, economic and social changes that provide the backdrop to this report.

crisis of the elites feature image

The Crisis of the Elites

The rise of populism has become a global obsession in the last year, driven by the major upsets in Brexit and Donald Trump’s Presidential election victory, but with echoes in many other countries throughout the world.

Me versus us: Is the world getting more or less liberal?

Is the liberal dream of societies open for trade with religious and sexual freedoms, the right to equality and personal autonomy now dead?

The optimism divide

One of the overarching themes emerging from this year’s report is a sense of anxiety.

No easy answers: Political uncertainty in a mixed-up world

One of the clearest trends across the survey is a sense of feeling adrift from the past, discontent about our present and unease about our future.

Trust in businesses to innovate

To what extent, if at all, do you agree with the following statements:

I trust businesses to drive innovation and produce new products, services and/or ideas

Trust in businesses to innovate

 

Changing habits to prevent environmental disaster

To what extent do you agree or disagree with the following statements?

We are heading for environmental disaster unless we change our habits quickly

Changing habits to prevent environmental disaster

Personal recycling

To what extent do you agree or disagree with the following statements?

I try to recycle as much as I can

Personal recycling

Change in attitudes towards immigrants

To what extent do you agree or disagree with the following statements?

People in my country are more negative about immigrants or other groups that are different from them than they were a few years ago

Change in attitudes towards immigrants

Left behind by society

To what extent do you agree or disagree with the following statements?

I feel left behind by the progress and changes that are happening in my country

Left behind by society

Government prioritising concerns

To what extent do you agree or disagree with the following statements?

Our government does not prioritise the concerns of people like me

Government prioritising concerns

World changing too fast

Now for some more statements. To what extent do you agree or disagree with these?

The world today is changing too fast

World changing too fast

Danger of world increasing

Now for some more statements. To what extent do you agree or disagree with these?

We live in an increasingly dangerous world

Danger of world increasing

Achieving more in today’s pace

Now for some more statements. To what extent do you agree or disagree with these?

The pace of life nowadays allows me to achieve more

Achieving more in today’s pace

Connection with neighbourhood

Which one of the following comes closest to your view:

I feel more/less of a connection with people in my neighbourhood than I did 10 years ago

Connection with neighbourhood

Connection with country

Which one of the following comes closest to your view:

I feel more/less of a connection with people in my country than I did 10 years ago

Connection with country

Connection with world

Which one of the following comes closest to your view:

I feel more/less of a connection with people in other countries around the world than I did 10 years ago

Connection with world

Success by changing way of life

To what extent do you agree or disagree with the following statements?

I want to achieve success personally and professionally even if I have to change totally the way I live

Success by changing way of life