Ipsos Global Trends

brands

Willingness to share personal information of preferred brands

To what extent do you agree or disagree with these statements?

I am happy to share my personal information with companies and brands that I like

Willingness to share personal information of preferred brands

Likelihood of trying new products online than in store

Please tell me how much you agree or disagree with the following statements:

I’m more likely to try new products and brands when I shop online than when I’m in a store

Likelihood of trying new products online than in store

Brand of most used personal tablet

Thinking about the tablet computer you use most for your own personal use, what brand is it?

Brand of most used personal tablet

Brands and purchasing

Which of the following things, if any, have you personally done in the last year?

Brands and purchasing

Pharmaceutical companies – positive or negative recommendations

Have you positively or negatively recommended any of the following types of organisations in the last year?

Pharmaceutical companiesPharmaceutical companies – positive or negative recommendations

Banks – positive or negative recommendations

Have you positively or negatively recommended any of the following types of organisations in the last year?

BanksBanks – positive or negative recommendations

Insurance companies – positive or negative recommendations

Have you positively or negatively recommended any of the following types of organisations in the last year?

Insurance companies

Insurance companies – positive or negative recommendations

Pharmaceutical companies – good experience or major complaints

Thinking about your experiences using these sorts of organisations over the past year have you experienced anything particularly good that pleased you or had any major complaints or problems?

Pharmaceutical companies

Pharmaceutical companies – good experience or major complaints

Pharmaceutical companies – good experience or major complaints

Thinking about your experiences using these sorts of organisations over the past year have you experienced anything particularly good that pleased you or had any major complaints or problems?

Pharmaceutical companies

Pharmaceutical companies – good experience or major complaints

Willingness to spend extra on appealing brand image

To what extent do you agree or disagree with these statements?

I am generally willing to spend extra for a brand with an image that appeals to me

Willingness to spend extra on appealing brand image

Buying branded products

To what extent do you agree or disagree with these statements?

When I shop I always try to buy branded products

 Buying branded products

Choosing between brands

To what extent do you agree or disagree with these statements?

If I had to choose between two otherwise equal products, I would buy the one I thought was a better brand

 Choosing between brands

Brands bringing meaning

To what extent do you agree or disagree with these statements?

Brands bring meaning to products

Brands bringing meaning

Brands reflecting personal values

To what extent do you agree or disagree with these statements?

I tend to buy brands that reflect my personal values

Brands reflecting personal values

Attention to costs of brands

To what extent do you agree or disagree with these statements?

I pay attention to the brand of a product only if I’m ready to spend a lot of money on it

 Attention to costs of brands

Trust in familiar brand

To what extent do you agree or disagree with these statements?

I am more likely to trust a new product if it’s made by a brand I already know

Trust in familiar brand

Differences in brand quality

To what extent do you agree or disagree with these statements?

For the same types of product, private-label/store brands and manufacturer brands don’t differ in quality

Differences in brand quality

Brands caring for customers

To what extent do you agree or disagree with these statements?

A good brand cares about their customers

Brands caring for customers

Effect of branding on prices

To what extent do you agree or disagree with these statements?

Branding is just an excuse to charge more money

Effect of branding on prices

Researching unknown brands

To what extent do you agree or disagree with these statements?

If it’s a brand I don’t know very well, I’ll look at their website before I purchase

Researching unknown brands

Reading reviews to support purchasing decision

To what extent do you agree or disagree with these statements?

If I don’t feel confident making a purchase decision I will look at online reviews

Spending more to buy ethical

To what extent do you agree or disagree with these statements?

I try to buy products from brands that act responsibly, even if it means spending more

Spending more to buy ethical

Reviews influencing brand choice

To what extent do you agree or disagree with these statements?

What I read about other people’s good or bad experiences influences the companies or brands I choose

Reviews influencing brand choice

Personal brand experiences vs advertising

To what extent do you agree or disagree with these statements?

My own personal experience with a brand means more to me than advertising

Personal brand experiences vs advertising

Brands supporting good causes while making money

To what extent do you agree or disagree with these statements?

It is possible for a brand to support a good cause and make money at the same time

Brands supporting good causes while making money

Brands making a difference

To what extent do you agree or disagree with these statements?

I want brands to make it easier for me to make a difference in the world

Brands making a difference

Brand CSR vs good products

To what extent do you agree or disagree with these statements?

I don’t care if a brand is ethically or socially responsible, I just want them to make good products

 Brand CSR vs good products

Likelihood of recommending ethical brands over others

To what extent do you agree or disagree with these statements?

I am more likely to recommend a brand that supports a good cause than one that doesn’t

Likelihood of recommending ethical brands over others

Brand trust becoming more important

To what extent do you agree or disagree with these statements?

In a world of so much choice, brands I trust are more important to me than ever

Brand trust becoming more important

Brands making a positive influence as well as providing services

To what extent do you agree or disagree with these statements?

It has become increasingly important to me that the brands I choose make a positive contribution to society beyond just providing good services and products

Brands making a positive influence as well as providing services

Success of future brands

To what extent do you agree or disagree with these statements?

In the future, the most successful brands will be those that make the most positive contribution to society beyond just providing good services and products

Success of future brands

Brand name influencing purchasing

For which of the following sorts of products and services do you look for brand names that you know to help you choose which to buy?

 Brand name influencing purchasing

Benefits of branded products

What are the key benefits of branded products/services?

 Benefits of branded products

Important factors when choosing products

Which of the following, if any, are most important to you when choosing products or services? Please select all that applyImportant factors when choosing products

Just how much do sustainability and brand purpose matter?

Corporate responsibility is now a minimum requirement for any respectable business. But how much does it really matter to people?

The Battle for Attention (a digital reality check)

Globally, the time we spend looking at media is increasing and fragmenting simultaneously.

Brands in the Age of Mistrust

One of our key trends this year is the Search for Simplicity and Control – and this is where, in a confusing and complex world, brands remain vital for consumers.

Personalisation VS. Privacy

Would you be willing to give up some of your privacy to simplify your life?