Global Trends 2020

Beyond Binary

A divided world?

Overall, the world is becoming more socially liberal, but divisions across societies remain. In Ipsos Global Trends 2020, we trace four changing divides in personal values: individualism, support for democracy, attitudes to

Are you talking to me…?

Gender roles and identity are becoming less rigid across the world, and at the same time our populations are ageing. The proportion of women in employment globally has dramatically increased over the last century,

Media’s missing middle

The world is full of geopolitical tension, but globally societies are moving in a liberal direction on LGBT rights, with seven in ten agreeing that gay men and lesbians should be free to live their own life