Ipsos Global Trends

advertising

Factors influencing online purchases

Thinking about the last time you purchased a product from a website, which factors below influenced your decision to make the purchase.Factors influencing online purchases

 

Use of ad blockers on personal use devices

DUse of ad blockers on personal use deviceso you use ad blockers, if at all?

Please answer this question thinking only about devices used for personal use.

Personal relevance – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Are often irrelevant to me Personal relevance – online advertising

Distraction from website or app content – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Distract me from the content of the website / app

Distraction from website or app content – online advertising

Annoyance – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Are annoying

Annoyance – online advertising

Effect on pages loading time – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Cause the pages to load more slowlyEffect on pages loading time – online advertising

Gets in the way – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Get in the way of what I’m trying to do

 Gets in the way – online advertising

Personal brand experiences vs advertising

To what extent do you agree or disagree with these statements?

My own personal experience with a brand means more to me than advertising

Personal brand experiences vs advertising

Advertising promise vs personal experience – retailers

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Retailers selling goods and services

Advertising promise vs personal experience - retailers

Supermarkets – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Supermarkets

 Supermarkets - advertising promise vs personal experience

Telecommunications companies – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Telecommunications companies

Telecommunications companies - advertising promise vs personal experience

Shipping/delivery companies – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Shipping/delivery companies

Shipping/delivery companies - advertising promise vs personal experience

Credit card companies – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Credit card companies

Credit card companies - advertising promise vs personal experience

Broadband suppliers – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Broadband and cable service suppliers

Broadband suppliers - advertising promise vs personal experience

Social media sites – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Social media sites

Social media sites - advertising promise vs personal experience

Private healthcare providers – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Private sector healthcare providers

 Private healthcare providers - advertising promise vs personal experience

Public healthcare providers – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Public sector healthcare providers

Public healthcare providers - advertising promise vs personal experience

Pharmaceutical companies – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Pharmaceutical companies

Pharmaceutical companies - advertising promise vs personal experience

Banks – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Banks

Banks - advertising promise vs personal experience

Insurance companies – advertising promise vs personal experience

Thinking about the following sorts of organisations, to what extent has what was promised in advertising for their product(s) and service(s) been the same as your own personal experiences of them?

Insurance companies

Insurance companies - advertising promise vs personal experience

TV – like or dislike of ads

Overall, how much do you like or dislike ads you see or hear on each of the following media?

TV

TV – like or dislike of ads

Mobile / cell phone – like or dislike of ads

Overall, how much do you like or dislike ads you see or hear on each of the following media?

Mobile/cell phone

Mobile / cell phone – like or dislike of ads

Tablet – like or dislike of ads

Overall, how much do you like or dislike ads you see or hear on each of the following media?

Tablet

Tablet – like or dislike of ads

Laptop / desktop computer – like or dislike of ads

Overall, how much do you like or dislike ads you see or hear on each of the following media?

Laptop/desktop computer

Laptop / desktop computer – like or dislike of ads

Newspapers and magazines – like or dislike of ads

Overall, how much do you like or dislike ads you see or hear on each of the following media?

Newspapers and magazines

Newspapers and magazines – like or dislike of ads

Outdoor ads / billboards – like or dislike of ads

Overall, how much do you like or dislike ads you see or hear on each of the following media?

Outdoor ads/billboards

Outdoor ads / billboards – like or dislike of ads

Radio – like or dislike of ads

Overall, how much do you like or dislike ads you see or hear on each of the following media?

Radio

Radio – like or dislike of ads

Cinema – like or dislike of ads

Overall, how much do you like or dislike ads you see or hear on each of the following media?

Cinema

 Cinema – like or dislike of ads

TV – level of attention to ads

How much attention do you give to ads you see or hear on the following media?

TV

TV – level of attention to ads

Mobile / cell phone – level of attention to ads

How much attention do you give to ads you see or hear on the following media?

Mobile/cell phone

Mobile / cell phone – level of attention to ads

Tablet – level of attention to ads

How much attention do you give to ads you see or hear on the following media?

Tablet

 Tablet – level of attention to ads

Laptop / desktop computer – level of attention to ads

How much attention do you give to ads you see or hear on the following media?

Laptop/desktop computer

Laptop / desktop computer – level of attention to ads

Newspapers and magazines – level of attention to ads

How much attention do you give to ads you see or hear on the following media?

Newspapers and magazines

Newspapers and magazines – level of attention to ads

Outdoor ads / billboards – level of attention to ads

How much attention do you give to ads you see or hear on the following media?

Outdoor ads/billboards

Outdoor ads / billboards – level of attention to ads

Radio – level of attention to ads

How much attention do you give to ads you see or hear on the following media?

Radio

Radio – level of attention to ads

Cinema – level of attention to ads

How much attention do you give to ads you see or hear on the following media?

Cinema

Cinema – level of attention to ads

Video ads you can skip – like or dislike of ads

How much do you like or dislike these types of ads or communication you see while using the internet?

Video ads that you can skip

Video ads you can skip - like or dislike of ads

Video ads you can’t skip – like or dislike of ads

How much do you like or dislike these types of ads or communication you see while using the internet?

Video ads that you can’t skip

Video ads you can’t skip – like or dislike of ads

Ads on social newsfeeds – like or dislike of ads

How much do you like or dislike these types of ads or communication you see while using the internet?

Ads in your social newsfeeds (e.g. Facebook, Twitter, Instagram, Wechat, Vkontakte etc.)

Ads on social newsfeeds – like or dislike of ads

Ads on webpages – like or dislike of ads

How much do you like or dislike these types of ads or communication you see while using the internet?

Ads around the edges of webpages

Ads on webpages – like or dislike of ads

Ads in search results – like or dislike of ads

How much do you like or dislike these types of ads or communication you see while using the internet?

Ads in search results

Ads in search results – like or dislike of ads

Ads you can interact with – like or dislike of ads

How much do you like or dislike these types of ads or communication you see while using the internet?

Ads that you can interact with

Ads you can interact with – like or dislike of ads

Pop-up ads – like or dislike of ads

How much do you like or dislike these types of ads or communication you see while using the internet?

Ads that pop-up on top of what you’re browsing

Pop-up ads – like or dislike of ads

Email from brands – like or dislike of ads

How much do you like or dislike these types of ads or communication you see while using the internet?

Email from brands

Email from brands – like or dislike of ads

Text or messages from brands – like or dislike of ads

How much do you like or dislike these types of ads or communication you see while using the internet?

Text or messages to your phone from brands

Text or messages from brands – like or dislike of ads

Entertainment of TV ads

Which of the following best describes how you feel about advertising you see on TV?

It is less/more entertaining than it used to be

Entertainment of TV ads

Usefulness of TV advertising

Which of the following best describes how you feel about advertising you see on TV?

It is less/more useful than it used to beUsefulness of TV advertising

Entertainment of internet advertising

Which of the following best describes how you feel about advertising you see on the internet?

It is less/more entertaining than it used to be

Entertainment of internet advertising

Usefulness of internet advertising

Which of the following best describes how you feel about advertising you see on the internet?

It is less/more useful than it used to beUsefulness of internet advertising

The Battle for Attention (a digital reality check)

Globally, the time we spend looking at media is increasing and fragmenting simultaneously.

The rise of ad blockers

With 93% of connected citizens globally using the internet every day (more than the 72% that watch conventional television daily), online advertising is becoming more and more important to brands.