Ipsos Global Trends

7. Technology – Attitudes and Use

Banks – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Banks

 Banks – trust personal information used correctly

Insurance companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Insurance companies

Insurance companies – trust personal information used correctly

Trying new things

To what extent do you agree or disagree with the following statements?

I am usually the first among my friends to try out new things

Trying new things

Familiarity with science

To what extent do you agree or disagree with the following statements?

I feel fairly well informed about science and scientific developments

Familiarity with science

Consequences of scientist’s work

To what extent do you agree or disagree with the following statements?

Scientists often try new things without thinking about the consequences

 Consequences of scientist’s work

Technology solving future problems

To what extent do you agree or disagree with the following statements?

We need modern technology because only this can help to solve future problems

Technology solving future problems

Progress of technology destroying lives

To what extent do you agree or disagree with the following statements?

I fear that technical progress is destroying our lives

Progress of technology destroying lives

Life without the internet

To what extent do you agree or disagree with the following statements?

I cannot imagine life without the internet

Life without the internet

Keeping up with technology

To what extent do you agree or disagree with the following statements?

I try to keep up with technology

Keeping up with technology

Speed of science and technology too fast

To what extent do you agree or disagree with the following statements?

I cannot keep up with developments in science and technology because the speed of development is too fast

Speed of science and technology too fast

Technology improves life

To what extent do you agree or disagree with the following statements?

Technology generally makes life better

Technology improves life

Familiarity with computers

To what extent do you agree or disagree with the following statements?

Computers confuse me – I’ll never get used to them

Familiarity with computers

Concern about cookies

To what extent do you agree or disagree with the following statements?

I am concerned about how information being collected about me when I go online is being used by companies

Concern about cookies

Concern about cookies used by government

To what extent do you agree or disagree with the following statements?

I am concerned about how information being collected about me when I go online is being used by my own government

Concern about cookies used by government

Influence of internet on youth’s expectations about sex

To what extent do you agree or disagree with the following statements?

The internet is making young people’s expectations about sex unrealistic

Influence of internet on youth’s expectations about sex

Frequency of online conversations

To what extent do you agree or disagree with the following statements?

I feel like all my conversations are online these days

Frequency of online conversations

Amount of screen-time

To what extent do you agree or disagree with the following statements?

I am constantly looking at screens these daysAmount of screen-time

 

Companies using information to make recommendations

To what extent do you agree or disagree with the following statements?

I am comfortable with companies using information provided automatically when I go online (such as my location and what I have been browsing) to make recommendations to me

Companies using information to make recommendations

Technology makes it harder to switch off

To what extent do you agree or disagree with the following statements?

Technology means that I find it harder to ‘switch off’

Technology makes it harder to switch off

Technology increasing amount of time working at home

To what extent do you agree or disagree with the following statements?

Technology has increased the amount of time I spend working at home

Technology increasing amount of time working at home

Device ownership

Which of the following electronic devices, if any, do you currently own and use?

Device ownership

Internet – frequency of use

How frequently do you do the following things…?

Use the Internet?

Internet - frequency of use

 

Social networking websites – frequency of use

How frequently do you do the following things…?

Visit social networking websites (Facebook, Twitter, Pinterest, etc.)?

Social networking websites - frequency of use

Conventional TV – frequency of use

How frequently do you do the following things…?

Watch conventional TV

Conventional TV - frequency of use

Online TV – frequency of use

How frequently do you do the following things…?

Watch TV online

Online TV – frequency of use

Hardcopy newspapers – frequency of use

How frequently do you do the following things…?

Read conventional newspapers (hardcopy)

Hardcopy newspapers - frequency of use

Online newspapers or news – frequency of use

How frequently do you do the following things…?

Read newspapers/news online

Online newspapers or news - frequency of use

Conventional radio – frequency of use

How frequently do you do the following things…?

Listen to conventional radio

Conventional radio - frequency of use

Online radio – frequency of use

How frequently do you do the following things…?

Listen to radio online

Online radio - frequency of use

Posting on social networking websites – frequency

How frequently do you do the following things…?

Tweet / Post/ Update status on a social network site (e.g. Twitter, Facebook, Instagram, etc.)

Posting on social networking websites – frequency

Standard mobile phone – frequency of use

How frequently do you do the following things…?

Use a standard mobile phone  (not a smartphone)

Standard mobile phone - frequency of use

Smartphone – frequency of use

How frequently do you do the following things…?

Use a Smartphone

Smartphone - frequency of use

Desktop computer or laptop – frequency of use

How frequently do you do the following things…?

Use a desktop computer or laptop

Desktop computer or laptop - frequency of use

Tablet – frequency of use

How frequently do you do the following things…?

Use a tablet

Tablet - frequency of use

eReader – frequency of use

How frequently do you do the following things…?

Use an eReader

eReader - frequency of use

Set top boxes – frequency of use

How frequently do you do the following things…?

Use a set top box to stop, play, record, fast forward or rewind programmes or films

Set top boxes - frequency of use

Hardcopy magazines – frequency of use

How frequently do you do the following things…?

Read magazines (hardcopy)

Hardcopy magazines  - frequency of use

Online magazines – frequency of use

How frequently do you do the following things…?

Read magazines online

Online magazines - frequency of use

 

Videos or DVDs – frequency of use

How frequently do you do the following things…?

Watch videos / DVDs

Videos or DVDs - frequency of use

Consoles or computer games – frequency of use

How frequently do you do the following things…?

Play a console / computer games

Consoles or computer games - frequency of use

Portable music player – frequency of use

How frequently do you do the following things…?

Listen to a portable music player / MP3 player (like an iPod)

Portable music player - frequency of use

Portable media player – frequency of use

How frequently do you do the following things…?

Use a portable media player (like an iPod Touch)

 Portable media player - frequency of use

Hi-fi/CD or tape player – frequency of use

How frequently do you do the following things…?

Listen to music on hi-fi / CD or tape player

Hi-fi/CD or tape player - frequency of use

Using the internet to get information or discuss issues

How frequently do you use social online media or online sources/sites to follow, get information about, discuss etc. public policy, social and/or political issues?

 Using the internet to get information or discuss issues

Use of ad blockers on personal use devices

DUse of ad blockers on personal use deviceso you use ad blockers, if at all?

Please answer this question thinking only about devices used for personal use.

Personal relevance – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Are often irrelevant to me Personal relevance – online advertising

Distraction from website or app content – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Distract me from the content of the website / app

Distraction from website or app content – online advertising

Annoyance – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Are annoying

Annoyance – online advertising

Effect on pages loading time – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Cause the pages to load more slowlyEffect on pages loading time – online advertising

Gets in the way – online advertising

Thinking about advertising you see when online (whether on your smartphone, tablet or computer), to which extent is it useful to you? The advertisements….

Get in the way of what I’m trying to do

 Gets in the way – online advertising

Technical support for mobile payments

To what extent do you agree or disagree with the following statements?

I expect my card provider (e.g. Visa/MasterCard/American Express) to provide me with technical support for mobile payments

Technical support for mobile payments

Retailers providing mobile payments

To what extent do you agree or disagree with the following statements?

I know which shops and retailers will accept contactless payments using a mobile phone

Retailers providing mobile payments

Sharing personal information in return for offers

To what extent do you agree or disagree with the following statements?

I am willing to let my card provider (e.g. Visa/MasterCard/American Express) know my current location or where I’m shopping in return for better offers and discounts, including mobile vouchers or coupons

 Sharing personal information in return for offers

Mobile payments security from banks

To what extent do you agree or disagree with the following statements?

I expect my bank to guarantee security of mobile payments

Mobile payments security from banks

Visibility of companies that provide mobile payments

To what extent do you agree or disagree with the following statements?

It is clear to me which companies are / will be providing mobile payment services

 Visibility of companies that provide mobile payments

Willingness to upgrade for contactless payments

To what extent do you agree or disagree with the following statements?

I would be willing to upgrade my phone to allow me to use contactless payments

Willingness to upgrade for contactless payments

Network providing technical support for mobile payments

To what extent do you agree or disagree with the following statements?

I expect my mobile network provider to provide me with technical support for mobile payments

Network providing technical support for mobile payments

Visibility of companies that provide mobile payments

To what extent do you agree or disagree with the following statements?

I expect my bank to provide me with technical support for mobile payments

Visibility of companies that provide mobile payments

Visibility of types of mobile payment services

To what extent do you agree or disagree with the following statements?

I know which types of mobile payment services are available to me today

 Visibility of types of mobile payment services

Waiting till mobile payments become established

To what extent do you agree or disagree with the following statements?

I will wait until mobile payments are more established before considering using them

Waiting till mobile payments become established

Guaranteeing personal security for mobile payments

To what extent do you agree or disagree with the following statements?

Payments on my mobile will need a guarantee that they are secure

Guaranteeing personal security for mobile payments

Mobile payments helping financial autonomy

To what extent do you agree or disagree with the following statements?

Using mobile payments could help me better manage my money

Mobile payments helping financial autonomy

Security of mobile payments

To what extent do you agree or disagree with the following statements?

Making payments on a mobile phone is not secure

Security of mobile payments

 

Readiness to make mobile payments

To what extent do you agree or disagree with the following statements?

I’m not ready to use my mobile phone to make contactless mobile payments

Readiness to make mobile payments

 

Necessity of personal smartphones

To what extent do you agree or disagree with the following statements?

I couldn’t live without a smartphone

 Necessity of personal smartphones

Contactless debit or credit card – frequency of use

How often, if at all, do you use the following?

Contactless Debit or Credit Card

Contactless debit or credit card – frequency of use

Electronic payment or purchase via mobile device – frequency of use

How often, if at all, do you use the following?

Electronic payment/purchase using your mobile device (online, app or SMS)

Electronic payment or purchase via mobile device – frequency of use

In store contactless payments – frequency of use

How often, if at all, do you use the following?

Contactless payment in store using your mobile device

In store contactless payments – frequency of use

Apple Pay – frequency of use

How often, if at all, do you use the following?

Apple Pay

Apple Pay – frequency of use

Android Pay – frequency of use

How often, if at all, do you use the following?

Android Pay

Android Pay – frequency of use