Ipsos Global Trends

1. Outlook / Mood / Life

Standard of living – present

The things people can buy and do — their housing, furniture, food, cars, recreation and travel — make up their standard of living.

How satisfied or dissatisfied do you feel about your standard of living at present?

Standard of living – present

Pressure to be successful

To what extent do you agree or disagree with the following statements?

I feel under a lot of pressure to be successful and make money

Pressure to be successful

Concern for others

To what extent do you agree or disagree with the following statements?

I have enough trouble worrying about my own problems without worrying about other people’s problems

Concern for others

Wish for simple life

To what extent do you agree or disagree with the following statements?

I wish my life was more simple

Wish for simple life

Wish to slow pace of life

To what extent do you agree or disagree with the following statements?

I wish I could slow down the pace of my life

Wish to slow pace of life

Completed life goals

To what extent do you agree or disagree with the following statements?

I feel that I have done everything in life I am capable of

Completed life goals

Living in the moment

To what extent do you agree or disagree with the following statements?

The important thing is to enjoy life today, tomorrow will take care of itself

Living in the moment

Material successes

To what extent do you agree or disagree with the following statements?

I measure my success by the things I own

Material successes

Fulfilment from career

To what extent do you agree or disagree with the following statements?

Fulfilment in life is achieving a prominent position in your career

Fulfilment from career

Work-life balance vs successful career

To what extent do you agree or disagree with the following statements?

It is more important to have a good work-life balance than to have a successful career

Work-life balance vs successful career

Automated customer experience

To what extent do you agree or disagree with the following statements?

Customer service is getting too automated and impersonal

Automated customer experience

Global common ground v differences

Now for some more statements. To what extent do you agree or disagree with these?

People across the world have more things in common than things that make them different

Global common ground v differences

Longing for the past

Now for some more statements. To what extent do you agree or disagree with these?

I would like my country to be the way it used to be

Longing for the past

Fewer problems in previous generations

Now for some more statements. To what extent do you agree or disagree with these?

People led happier lives in the old days when they had fewer problems to cope with

Fewer problems in previous generations

World changing too fast

Now for some more statements. To what extent do you agree or disagree with these?

The world today is changing too fast

World changing too fast

Overwhelmed by choices in life

Now for some more statements. To what extent do you agree or disagree with these?

I often feel overwhelmed by all the choices I have about how to live my life

Overwhelmed by choices in life

Globalisation positive for country

Now for some more statements. To what extent do you agree or disagree with these?

Globalisation is good for my country

Globalisation positive for country

Danger of world increasing

Now for some more statements. To what extent do you agree or disagree with these?

We live in an increasingly dangerous world

Danger of world increasing

Achieving more in today’s pace

Now for some more statements. To what extent do you agree or disagree with these?

The pace of life nowadays allows me to achieve more

Achieving more in today’s pace

Connection with neighbourhood

Which one of the following comes closest to your view:

I feel more/less of a connection with people in my neighbourhood than I did 10 years ago

Connection with neighbourhood

Connection with country

Which one of the following comes closest to your view:

I feel more/less of a connection with people in my country than I did 10 years ago

Connection with country

Connection with world

Which one of the following comes closest to your view:

I feel more/less of a connection with people in other countries around the world than I did 10 years ago

Connection with world

Democracy as the ideal

To what extent do you agree or disagree with the following statements?

Democracy is the ideal governance system

Democracy as the ideal

Strong leader v elected government

To what extent do you agree or disagree with the following statements?

I wish my country was run by a strong leader instead of the current elected government.

Strong leader v elected government

Guides vs government

To what extent do you agree or disagree with the following statements?

Today, we need guides and mentors more than politicians.

Guides vs government

No progress without a revolution

To what extent do you agree or disagree with the following statements?

I think we will not move forward without a revolution first

No progress without a revolution

Community with same values

To what extent do you agree or disagree with the following statements?

I want to live in a community among people who share the same values / views as me.

Community with same values

Success by changing way of life

To what extent do you agree or disagree with the following statements?

I want to achieve success personally and professionally even if I have to change totally the way I live

Success by changing way of life

Autonomy vs external authority

To what extent do you agree or disagree with the following statements?

I want to get more autonomy in my life, and depend less and less on any external authority

Autonomy vs external authority

Improving fitness

To what extent do you agree or disagree with the following statements?

I want to be physically fitter

Improving fitness

Taking risks to achieve

To what extent do you agree or disagree with the following statements?

To achieve things in life, it is necessary to take more risks than ever

To achieve things in life, it is necessary to take more risks than ever

Trusting instincts

To what extent do you agree or disagree with the following statements?

Today it is vital to trust one’s own intuition/judgement when making decisions

Decision making

Seeking inspiration

To what extent do you agree or disagree with the following statements?

I seek new and positive sources of inspiration from unexpected places

Seeking inspiration

Interest in spirituality

To what extent do you agree or disagree with the following statements?

I am interested in having a more spiritual dimension in my daily life.

Interest in spirituality