Ipsos Global Trends

8. Online Behaviour

Willingness to provide personal information for personalised experience

To what extent do you agree or disagree with these statements?

I am comfortable providing information about myself to companies who are online in return for personalised services and products

Willingness to provide personal information for personalised experience

Willingness for companies to use personal information provided automatically

To what extent do you agree or disagree with these statements?

I don’t mind companies using information about me provided automatically when I go online such as my location and what I have been browsing online

Willingness for companies to use personal information provided automatically

Companies making profit from personal information

To what extent do you agree or disagree with these statements?

I don’t mind companies making profits from using information about me if it benefits me too

 Companies making profit from personal information

Use of anonymised personal information

To what extent do you agree or disagree with these statements?

I don’t mind companies using information collected about me as long as it’s anonymised and can’t be linked back to me

Use of anonymised personal information

Changes in privacy from future technology

To what extent do you agree or disagree with these statements?

It is inevitable that we will all lose some privacy in the future because of what new technology can do

Changes in privacy from future technology

Reading website terms and conditions

To what extent do you agree or disagree with these statements?

I often don’t bother fully reading terms and conditions on a website before accepting them

Reading website terms and conditions

Paying extra for services to increase privacy

To what extent do you agree or disagree with these statements?

I am willing to pay extra for a service or product to keep my details private

 Paying extra for services to increase privacy

Awareness of personal information held by companies

To what extent do you agree or disagree with these statements?

I don’t know what personal information companies hold about me

Awareness of personal information held by companies

Awareness of rights over companies use of personal information

To what extent do you agree or disagree with these statements?

I don’t know what my rights are over the way companies handle my personal information

Awareness of rights over companies use of personal information

Willingness to share personal information of preferred brands

To what extent do you agree or disagree with these statements?

I am happy to share my personal information with companies and brands that I like

Willingness to share personal information of preferred brands

Concern for collection of personal information

To what extent do you agree or disagree with these statements?

I am concerned about how information collected about me when I go online is being used by companies

 Concern for collection of personal information

Concern for collection of personal information used by government

To what extent do you agree or disagree with these statements?

I am concerned about how information collected about me when I go online is being used by my own government

 Concern for collection of personal information used by government

Concern of companies using personal social media information

To what extent do you agree or disagree with these statements?

I worry that companies can access my posts on social networking sites (such as Facebook or Twitter) or information about goods and services I have purchased (such as what I bought, where, when and for how much)

Concern of companies using personal social media information

Transparency of companies use of personal data

To what extent do you agree or disagree with these statements?

Companies should give you more detail upfront on what data is being collected about you when you visit their website

 Transparency of companies use of personal data

Removal of personal information by companies

To what extent do you agree or disagree with these statements?

I should still be able to ask companies to whom they have shared or sold information about me, even if my personal details have been removed

Removal of personal information by companies

Availability of how personal information is used

To what extent do you agree or disagree with these statements?

I would like to have access to the data that companies hold about me, as it could really help me make better decisions – for example about how I spend my money

Availability of how personal information is used

Concern for online privacy

To what extent do you agree or disagree with these statements?

People worry too much about their privacy online – I’m not concerned about what companies or the government know about me

Concern for online privacy

Discovering new things compared with recommendations using personal information

To what extent do you agree or disagree with these statements?

I would rather discover new things for myself than get recommendations from websites based on what I’ve bought or viewed in the past

Discovering new things compared with recommendations using personal information

Security of buying products connected to personal information

To what extent do you agree or disagree with these statements?

I would not buy a product or service that is connected to my personal information because I am concerned about online security

Security of buying products connected to personal information

Attitude towards sharing information online

Please read this pair of statements and decide which comes closest to your own opinion.

a) I am happy sharing information about my interests and past activities online so that I get personalised services and relevant recommendations even if it means organisations knowing more about me

b) I would rather keep my interests and past activities online private even if it means I do not get personalised services and relevant recommendations

Attitude towards sharing information online

Retailers selling goods and services – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Retailers selling goods and services

Retailers selling goods and services – trust personal information used correctly

Supermarkets – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Supermarkets

 Supermarkets – trust personal information used correctly

National government – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Your national government

 National government – trust personal information used correctly

Foreign government – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Foreign governments

Foreign government – trust personal information used correctly

Telecommunications companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Telecommunications companies

Telecommunications companies – trust personal information used correctly

Shipping or delivery companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Shipping/delivery companies

Shipping or delivery companies – trust personal information used correctly

Credit card companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Credit card companies

Credit card companies – trust personal information used correctly

Broadband and cable service suppliers – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Broadband and cable service suppliers

Broadband and cable service suppliers – trust personal information used correctly

Social media sites – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Social media sites

Social media sites – trust personal information used correctly

Private healthcare – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Private sector healthcare providers

Private healthcare – trust personal information used correctly

Public healthcare – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Public sector healthcare providers

 Public healthcare – trust personal information used correctly

Pharmaceutical companies – trust personal information used correctly

To what extent, if at all, do you personally trust the following to use the information they have about you in the right way?

Pharmaceutical companies

Pharmaceutical companies – trust personal information used correctly

Online experiences and concerns

Which, if any, of these have you done, or have happened to you, in the past 12 months or so?

Online experiences and concerns

Recent purchases using a device

And during the last 3 months, have you purchased a product using…?

Recent purchases using a device

Factors influencing online purchases

Thinking about the last time you purchased a product from a website, which factors below influenced your decision to make the purchase.Factors influencing online purchases

 

Better shopping deals online or in store

Please tell me how much you agree or disagree with the following statements:

I can find better deals shopping online than shopping in traditional stores

Better shopping deals online or in store

Ease of shopping online or in store

Please tell me how much you agree or disagree with the following statements:

I find shopping online more difficult than shopping in traditional stores

Ease of shopping online or in store

Checking product in store before online purchase

Please tell me how much you agree or disagree with the following statements:

Before making a purchase online of a product I saw on a website, I usually visit a store first to see the product in personChecking product in store before online purchase

 

Purchasing decisions made using online reviews

Please tell me how much you agree or disagree with the following statements:

I look up online reviews about a product before I decide whether or not to buy it

Purchasing decisions made using online reviews

Retailers providing suggestions using personal data

Please tell me how much you agree or disagree with the following statements:

I like it when online retailers suggest products based on my shopping history and what’s in my cart

Retailers providing suggestions using personal data

Preference for online stores who specialise in product

Please tell me how much you agree or disagree with the following statements:

I prefer online stores that specialize in one type of product

Preference for online stores who specialise in product

Likelihood of trying new products online than in store

Please tell me how much you agree or disagree with the following statements:

I’m more likely to try new products and brands when I shop online than when I’m in a store

Likelihood of trying new products online than in store

Online product information providing assurances

Please tell me how much you agree or disagree with the following statements:

The images and descriptions of products sold online make me feel comfortable I’m buying the right product

Online product information providing assurances

Availability of more products online than in store

Please tell me how much you agree or disagree with the following statements:

I would like to see different products online than are available in the store

Availability of more products online than in store

Customising search for products online

Please tell me how much you agree or disagree with the following statements:

I’d like to be able to customise the way I search for products at a shopping website

Customising search for products online

Attitudes to end user license agreements

When you need to accept an agreement in order to download or use an app on a device, which of the following best describes what you usually do?

Attitudes to end user license agreements

Most secure devices for online activities

Which of these devices if, any, do you feel is most secure for doing things online?

Most secure devices for online activities

Least secure devices for online activities

Which of these devices if, any, is LEAST secure for doing things online?

Least secure devices for online activities

Number of mobile phones in use in household

How many mobile phones are there in current use in your household?

Number of mobile phones in use in household

Most used smartphone operating system

Thinking about the phone you use most for your own personal use, what type of operating system does it use?

Most used smartphone operating system

Number of tablets in household

How many tablet computer(s) do you have in your household?

Number of tablets in household

Brand of most used personal tablet

Thinking about the tablet computer you use most for your own personal use, what brand is it?

Brand of most used personal tablet

Devices used to watch TV programmes recently

In which, if any, of the following ways have you watched TV programmes in the past 7 days?

 Devices used to watch TV programmes recently

Frequency of mobile devices used whilst watching TV at home

How often do you use a tablet, laptop, computer or a mobile phone while watching TV at home?

Frequency of mobile devices used whilst watching TV at home

Reasons for using mobile devices whilst watching TV

Which, if any, of these are your reasons for using a tablet, laptop, computer or a mobile phone at the same time as you are watching television?

 Reasons for using mobile devices whilst watching TV

Social media sites used recently

Which of the following social media sites, if any, have you accessed in the last month?

Social media sites used recently