Ipsos Global Trends

4. Health and Healthcare

Current health

How is your health in general? Would you say it is…Current health

Satisfaction or dissatisfaction with weight

How satisfied or dissatisfied are you with your weight?

Satisfaction or dissatisfaction with weight

Eating well important for good health

To what extent do you agree or disagree with the following statements?

Of all the things I can do to maintain good health, eating right is the most important

 Eating well important for good health

Priority of organic foods

To what extent do you agree or disagree with the following statements?

I make it a priority to eat foods that are organic

Priority of organic foods

Willingness to pay more for environmentally friendly products

To what extent do you agree or disagree with the following statements?

I am willing to pay more for products that use ingredients that do not harm the environment

Willingness to pay more for environmentally friendly products

Likelihood of buying local

To what extent do you agree or disagree with the following statements?

I am more likely to buy products that are locally grown than those that are grown elsewhere

Likelihood of buying local

Avoiding unhealthy products vs buying health products

To what extent do you agree or disagree with the following statements?

Avoiding products that are bad for my health is more important than buying products that are good for my health

Avoiding unhealthy products vs buying health products

Sacrificing convenience for health

To what extent do you agree or disagree with the following statements?

I will sacrifice convenience if it means getting healthier products

Sacrificing convenience for health

Choosing quality on confectionary goods

To what extent do you agree or disagree with the following statements?

I eat less chocolate and candy these days, but when I do I want them to be higher quality as they’re a special treat or indulgence

Choosing quality on confectionary goods

Presence of long standing health condition

Do you have a long-standing condition, illness or health condition that limits you in some way? By long-standing, we mean anything that has troubled you over a period of time or that is likely to affect you over a period of time?

Presence of long standing health condition

Health worries increasing with age

To what extent do you agree or disagree with the following statements?

The older I get the more I worry about my health

Health worries increasing with age

Curing all medical conditions in the future

To what extent do you agree or disagree with the following statements?

Eventually all medical conditions and diseases will be curable

 Curing all medical conditions in the future

Trying treatments without knowing long-term effectiveness

To what extent do you agree or disagree with the following statements?

I am willing to try new treatments even if they have yet to be proven as effective over a long period

Trying treatments without knowing long-term effectiveness

Trying treatments without knowing long-term safety

To what extent do you agree or disagree with the following statements?

I am willing to try new treatments even if they have yet to be proven as safe over a long period

Trying treatments without knowing long-term safety

Quality of healthcare available

How would you rate the quality of healthcare that you and your family have access to in your country?

By healthcare we include doctors, specialist physicians such as surgeons, hospitals, tests for diagnosis and drugs to treat various ailments.

Quality of healthcare available

Future of local healthcare quality

Over the coming years, do you expect the quality of healthcare that you and your family will have access to locally will improve, stay the same or get worse?

Future of local healthcare quality

Asking for second opinions on health

Now looking at these statements, to what extent do you agree with each?

I would ask for a second opinion if I had doubts about my doctor’s diagnosis

Asking for second opinions on health

Healthcare self diagnosis

Now looking at these statements, to what extent do you agree with each?

I always try and find out information on healthcare by myself, rather than just relying on what my doctor tells me

Healthcare self diagnosis

Control over personal health

Now looking at these statements, to what extent do you agree with each?

I would like more control over decisions about my health

Control over personal health

Following medical advice

Now looking at these statements, to what extent do you agree with each?

It is always best to follow the doctor’s advice

Following medical advice

Personal healthcare autonomy

Now looking at these statements, to what extent do you agree with each?

I know I can find the right information to make my own decisions and choices about my health

Personal healthcare autonomy

Seeking information on prescribed medication

Now looking at these statements, to what extent do you agree with each?

I always look for additional information on any medication prescribed to me

Seeking information on prescribed medication

Usage of connected health device

Do you currently, or have you ever, used a connected health device or tool to manage your health?

Usage of connected health device

Reasons for using a connected health device

Which of the following, if any, are the reasons you currently use a connected health device or tool to manage your health?

Reasons for using a connected health device

Barriers to using a connected health device

What, if anything, prevents you from using/owning a connected health device or tool for your health?

Barriers to using a connected health device

Connected health device recommended by doctor

To what extent do you agree or disagree, if at all, with the following statements…

If my doctor recommended that I use a connected health device or tool as part of my treatment plan I would use it

Connected health device recommended by doctor

Connected health device recommended by pharmacist

To what extent do you agree or disagree, if at all, with the following statements…

If my pharmacist recommended that I use a connected health device or tool as part of my treatment plan I would use it

Connected health device recommended by pharmacist

 

Connected health device recommended by insurance company

To what extent do you agree or disagree, if at all, with the following statements…

If my health insurance company recommended that I use a device, tracker or app as part of my treatment plan I would use it

Connected health device recommended by insurance company

Connected health device recommended by nurse

To what extent do you agree or disagree, if at all, with the following statements…

If a nurse recommended that I use a device, tracker or app as part of my treatment plan I would use it

Connected health device recommended by nurse

Connected health device recommended by family

To what extent do you agree or disagree, if at all, with the following statements…

If a friend or family member recommended that I use a device, tracker or app as part of my treatment plan I would use it

Connected health device recommended by family

Grams of sugar in cola

One gram of sugar is equivalent to about a quarter of a teaspoon.

About how many grams of sugar do you think there are in a typical 330ml can of cola?

Grams of sugar in cola

Amount of exercise to work off sugar intake

There are roughly 35 grams of sugar in a typical 330ml can of fizzy drink.

For roughly how many minutes would an average person need to walk at a moderate pace to work off these 35 grams of sugar?

Amount of exercise to work off sugar intake

Daily sugar intake by country

The recommended daily limit is about 50 grams of sugar, which is the equivalent of 12 teaspoons

Out of every 100 people in [COUNTRY], how many do you think eat more sugar than the recommended daily limit?

Daily sugar intake by country

Personal sugar intake

To what extent do you agree or disagree with the statement:

I do eat more sugar than the recommended limit

Personal sugar intake