Ipsos Global Trends

2. Future and Generations

Family – optimism or pessimism

Looking ahead to the next 12 months, are you optimistic or pessimistic about the following?

You and your family

Optimism/pessimism about family

city/town/village – optimism or pessimism

Looking ahead to the next 12 months, are you optimistic or pessimistic about the following?

The city/town/village where you live

Optimism/pessimism about city/town/village

Country – optimism or pessimism

Looking ahead to the next 12 months, are you optimistic or pessimistic about the following?

My country

Optimism/pessimism about country

The world – optimism or pessimism

Looking ahead to the next 12 months, are you optimistic or pessimistic about the following?

The world in general

Optimism/pessimism about the world

Life – better or worse than parents

To what extent, if at all, do you feel that you will have had a better or worse life than your parents’ generation, or will it be about the same?

Better or worse life than parents

Job security – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Having a secure job

Better/worse than parents – job security

Career satisfaction – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Having a satisfying career

Better/worse than parents – career satisfaction

Financial security – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Having enough money to live well

Better/worse than parents – financial security

Education – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Having a good education

Better/worse than parents – education

Personal identity – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Being free to be true to yourself

Better/worse than parents – personal identity

Information access – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Having access to information

Better/worse than parents – information access

Media access – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Having access to entertainment like film, music, books

Better/worse than parents – media access

Opportunity to travel – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Being able to travel abroad

Better/worse than parents – opportunity to travel

Home ownership – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Being able to own your own home

Better/worse than parents – home ownership

Exposure to crime – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Being safe from crime or harm

Better/worse than parents – exposure to crime

Retirement – better or worse than parents

Which of these do you think is or will be better or worse for you than for your parents’ generation?

Being able to live comfortably when you retire from work

Better/worse than parents – retirement

Youth better or worse than parents

To what extent, if at all, do you feel that today’s youth will have had a better or worse life than their parents, or will it be about the same?

Youth better/worse than parents

Job security – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Having a secure job

Youth better/worse than parents – job security

Career success – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Having a successful career

Youth better/worse than parents – career success

Financial security – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Having enough money to live well

Youth better/worse than parents – financial security

Education – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Having a good education

Youth better/worse than parents – education

Personal identity – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Being free to be true to themselves

Youth better/worse than parents – personal identity

Information access – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Having access to information

Youth better/worse than parents – information access

Media access – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Having access to entertainment like film, music, books

Youth better/worse than parents – media access

Travel opportunities – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Being able to travel abroad

Youth better/worse than parents – travel opportunities

Home ownership – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Being able to own their own home

Youth better/worse than parents – home ownership

Crime exposure – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Being safe from crime or harm

Youth better/worse than parents – crime exposure

Retirement – youth better or worse than parents

And which of these do you think is or will be better or worse for today’s youth than for their parents?

Being able to live comfortably when they retire from work

Youth better/worse than parents – retirement

Words to describe Gen Y or Millennials

The following are a list of words that people have used to describe younger adults (aged 18- 35), sometimes described as Generation Y or the Millennial Generation.

Which, if any, of the following do you think apply to this generation in your country?

Words to describe Gen Y / Millennials

Words to describe Baby Boomers

The following are a list of words that people have used to describe adults in their 50s and 60s, sometimes referred to as the Baby Boomer generation.

Which, if any, of the following do you think apply to this generation in your country?

Words to describe Baby Boomers