Ipsos Global Trends

5. The Search for Simplicity and Control

Overwhelmed by life? What changes in consumer behaviours can tell us about navigating modern life

This year’s Global Trends survey is a potent reminder of the pressures humans now feel.

Brands in the Age of Mistrust

One of our key trends this year is the Search for Simplicity and Control – and this is where, in a confusing and complex world, brands remain vital for consumers.

Mobile payments taking off globally

Half the people on the planet now say they couldn’t live without their smartphone (54%).

Personalisation VS. Privacy

Would you be willing to give up some of your privacy to simplify your life?