Ipsos Global Trends

2. The Rise and Rise of Tradition

Uncertainty – and tradition

People have always been sensitive to change and it is sometimes said that it is the only constant.

Me versus us: Is the world getting more or less liberal?

Is the liberal dream of societies open for trade with religious and sexual freedoms, the right to equality and personal autonomy now dead?

Shopping Local – where is it going?

Where is your next meal coming from?

The changing role of women?

In line with a broader shift towards nostalgia and tradition in the survey, there are signs that the move towards more liberal attitudes on the role of women in society may be slowing.