Macro forces are the world’s broadest currents of change, providing long-term context for changing attitudes, values and behaviours. We have identified six macro forces, evolving from those we defined in 2017.
Despite rising global prosperity over the last few decades, division between wealthy and poor is growing. Rising living, housing and education costs are also making middle-class expectations difficult to access
The west no longer leads the world. Over the last decade, America’s geopolitical clout has diminished while China has become a superpower. This fragmentation has transformed us from a unipolar
Technological evolution is a certainty. Cyber-physical systems, Big Data and the Internet of Things (IoT) have been changing the infrastructure of our world. In the 2020s, these phenomena,