Ipsos Global Trends

6. A Healthier World?

Health – empowered and knowledgeable

Humanity is healthier than ever – and more able to control and choose its treatments than ever before.

Connected Health: Are you ready for the revolution?

Health and healthcare is on the cusp of a seismic shift. In less than two years your Fitbit may be replaced by a patch, much like a sticker, tracking your health metrics.

Sweet delusions – why our perceptions of sugar consumption matter

We all know that eating right is an important part of a healthy lifestyle – globally, 80% of us think that, of all the things we can do to maintain good health, eating right is the most important.