Global Trends 2020

Search results for: environment climate

COVID-19 poses a long-term threat to climate change

COVID-19 poses a long-term threat to climate change, as the economic fallout may damage investment in green fuel alternatives. Source:

Icebergs from aerial view

Climate antagonism

Heatwaves, forest fires and extreme weather; school strikes organised by Greta Thunberg; and news that the Arctic permafrost is thawing decades earlier than predicted. These are just some of the reasons that

Everyone and no one: the question of environmental responsibility

The interplay between the measures needed to address the climate emergency and our personal values and actions – or lack of them – makes the implications

Principles of uncertainty – the public and environmental scientists

Scientists tend to enjoy high levels of public trust, but on the environment, the global public is finely split – 47% agree that “even the scientists don’t really know what they are talking about on environmental issues”, and 44% disagree.


With the whole world affected by COVID-19, people, governments and organisations are focusing on their immediate measures for survival. The Ipsos MORI Trends and Futures team has taken a step back to reflect on what this crisis could mean for the future. What will ‘normal’ look like after this? Our theory of change is based […]

The fragile planet

2020 is expected to be one of the hottest years on record.8 In 2019, Australia caught fire. Indonesia is planning to move its capital city from Jakarta, which is being swallowed by the sea.9 

Geopolitical tensions

The west no longer leads the world. Over the last decade, America’s geopolitical clout has diminished while China has become a superpower. This fragmentation has transformed us from a unipolar

Global Values Map

This map shows the relationships between the values that people hold. The further apart two values are, the less likely it would be to find someone who shares attitudes from both. For example, someone who is

Salad aerial view

Conscientious health

As concern about the environment rises, or – more cynically – as marketers look for new ways to entice customers, the link between what is good for us and what is good for the planet has grown.

Search for simplicity and meaning

Simplicity is increasingly a luxury. The success of Marie Kondo’s ‘The Life-Changing Magic of Tidying’ demonstrates the stress consumerist culture can create; Black Friday and January sales offer cheap dopamine

Megatrends: Long-term trends shaping the world in 2017 and beyond

Before exploring key trends from our research, it’s worth reminding ourselves of the underlying demographic, economic and social changes that provide the backdrop to this report.