With the whole world affected by Covid-19, people, governments and organisations are focusing on their immediate measures for survival. The Ipsos MORI Trends and Futures team have taken a step back to reflect on what this crisis could mean for our future world. Read our analysis
The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.
Thank you for reading Ipsos Global Trends 2020: Understanding Complexity. We have deliberately not tried to cover all 370 questions, but we hope you have been inspired to get deeper. Please contact us to discuss how we can work with you to leverage the power of this work in helping you make better decisions.