Global Trends 2020

Lockdown drives an increase in Shewee sales

Shewees (plastic contraptions used to help women urinate while standing up) have become more popular since lockdown began, with the company reporting a 700% increase in sales. This may be because of the widespread closure of public toilets and places like restaurants, pubs or coffee shops which often let people use their bathrooms.

Source: https://www.theguardian.com/lifeandstyle/2020/sep/03/shewee-women-urinate-standing-up-revolution

The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.