Global Trends 2020

H&M creates a jacket that hugs the wearer

Sensors in the shoulders of a new H&M jackets flex to give the wearer the impression of being hugged. This could create a sense of connection at a time when many people are more isolated than normal.


The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.