Global Trends 2020

Personal air sanitiser launches on Kickstarter

A ‘personal air sanitiser’ has raised over £50,000 on Kickstarter with the claim that it eliminates over 99.9% of microbes from the air.


The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.