Global Trends 2020

Covid causes sales of home-baking ingredients and traditional breakfast foods to rise

Covid continues to disrupt diets, with sales of flour and traditional breakfast food (e.g. sausages) rising as people have more time on their hands. Ready meals are comparatively less popular, along with large joints of meat. Joints of beef and lamb may be seen as more appropriate for large indoor gatherings which aren’t always possible under current rules.


The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.