Thai Airways have launched a campaign to reward their frequent fliers with air miles, not for travelling but for staying at home. By downloading the “Stay Home Mile Exchange” app, customers will earn miles in real time when staying within 100m of their home address.
Source: https://www.thedrum.com/news/2020/04/27/thai-airways-rewards-members-airmiles-staying-home
The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.
Thai Airways have launched a pop-up restaurant serving airline food to customers who (allegedly) miss in-flight meals.
Source: https://www.weforum.org/agenda/2020/09/thailand-airline-restaurant-covid19-coronavirus/