Global Trends 2020

Shoppers buy more processed food

Heinz and the Campbell Soup Company have seen increased sales due to demand for store-cupboard staples with long shelf-lives. Not only has the Coronavirus caused food-insecurity, but processed food also holds a comfort factor and can evoke nostalgia.


The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.