Global Trends 2020

Shoppers buy more processed food

Heinz and the Campbell Soup Company have seen increased sales due to demand for store-cupboard staples with long shelf-lives. Not only has the Coronavirus caused food-insecurity, but processed food also holds a comfort factor and can evoke nostalgia.

Source: https://www.nytimes.com/2020/04/07/business/coronavirus-processed-foods.html