Global Trends 2020

Nike puffer jacket sofa encourages virtual social distancing

The Air Max Day Sofa “digitally upcycles” Nike puffer jackets, and allows people to use a custom Instagram Augmented Reality filter to help people to socialise, whilst also socially distancing online.


The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.