Global Trends 2020

New from Secret Cinema: Secret Sofa

Secret Cinema, who typically create immersive events around movie screenings, have teamed up with Haagen Dazs ice cream to offer an at-home version. Viewers are given clues about the film they will see and instructions on the music, food and drinks which might accompany it. This allows people to create their own immersive experience while staying at home.


The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.