Secret Cinema, who typically create immersive events around movie screenings, have teamed up with Haagen Dazs ice cream to offer an at-home version. Viewers are given clues about the film they will see and instructions on the music, food and drinks which might accompany it. This allows people to create their own immersive experience while staying at home.
New from Secret Cinema: Secret Sofa
Thai Airways have launched a pop-up restaurant serving airline food to customers who (allegedly) miss in-flight meals.