Global Trends 2020

Hotel and home cleaning brands combine

Hotel giants Hilton Marriott and Accor have launched new advertising campaigns centred on cleanliness and hygiene. Hilton has launched a partnership with disinfectant brand Lysol and the healthcare company Mayo Clinic aimed at creating and promoting a cleaner hotel environment.


The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.