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Global Trends 2020

Misinformation about how to fight COVID-19 ‘liked’ upwards of 100k times

March 12, 2020Ipsos Global TrendsSignals

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Some people are taking comfort in sharing posts that advise people around surviving the virus – as well as mental health tips, and other helpful advice. However not all of the information shared is correct; this post which has been ‘liked’ upwards of 100k times tells people that drinking water will help fight the virus

Source: https://www.buzzfeednews.com/article/craigsilverman/coronavirus-drink-water-advice-debunk

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September 11, 2020Ipsos Global TrendsSignals

Thai Airways open a pop-up serving airplane food

Thai Airways have launched a pop-up restaurant serving airline food to customers who (allegedly) miss in-flight meals.

Source: https://www.weforum.org/agenda/2020/09/thailand-airline-restaurant-covid19-coronavirus/

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September 11, 2020Ipsos Global TrendsSignals

Lush launch handcare kits

Lush launch a new range of handcare boxes, including soaps, creams and a serum. This limited edition box may appeal to those experiencing dry hands as a result of increased washing.

Source: https://www.lush.ca/en/handcare-kits.html

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  1. Lush UK stores offer free soap to promote hand washing
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  3. A soluble stamp encourages children to wash their hands properly