Global Trends 2020

Meditation app downloads surge under lockdown

For some, lockdown and quarantine measures have led to heightened levels of stress and anxiety. A novel way to respond is through meditation and wellbeing apps: for instance, the app Headspace is giving away free subscriptions to healthcare workers.

Source: https://www.adweek.com/brand-marketing/as-anxiety-over-coronavirus-grows-meditation-apps-see-a-spike-in-downloads/

Lush launch handcare kits

Lush launch a new range of handcare boxes, including soaps, creams and a serum. This limited edition box may appeal to those experiencing dry hands as a result of increased washing.

Source: https://www.lush.ca/en/handcare-kits.html