Global Trends 2020

Meditation app downloads surge under lockdown

For some, lockdown and quarantine measures have led to heightened levels of stress and anxiety. A novel way to respond is through meditation and wellbeing apps: for instance, the app Headspace is giving away free subscriptions to healthcare workers.

Source: https://www.adweek.com/brand-marketing/as-anxiety-over-coronavirus-grows-meditation-apps-see-a-spike-in-downloads/

The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.