Global Trends 2020

General Mills call for appropriate response from brands

General Mills boosts marketing spending and pushes for appropriate messages during COVID-19. With U.S. shoppers scooping up on products during Covid-19 outbreak, General Mills declined to raise its sales forecast for its current fiscal year, knowing the situation can change rapidly.

Source: https://adage.com/article/cmo-strategy/general-mills-boosts-marketing-spending-pushes-appropriate-messages-during-covid-19/2245051

Lush launch handcare kits

Lush launch a new range of handcare boxes, including soaps, creams and a serum. This limited edition box may appeal to those experiencing dry hands as a result of increased washing.

Source: https://www.lush.ca/en/handcare-kits.html