Global Trends 2020

Fitness games running out of stock

Ring Fit Adventure, a popular fitness video game for Nintendo Switch, is selling out in stores and being sold for twice its recommended retail price – as people prepare for long stints at home.


The Future of Health

The COVID-19 pandemic has changed the way people manage their health. It has challenged our medical systems and driven demand for new solutions. However, our data suggests these changes are not new but rather an acceleration of existing trends.